Notification Engagement Rates: Brick-and-Mortar vs. Online-Only Retailers

Notification Engagement Rates: Brick-and-Mortar vs. Online-Only Retailers

For both brick-and-mortar and online-only retailers, shoppers are most engaged with push notifications in advance of key shopping days illustrating the importance of mobile in pre-shopping research.

Format

PNG

Source

Urban Airship

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