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Yesmail Study Finds Mobile Email Conversion Rate Jumps 70 Percent Year-over-Year
March 30, 2015 09:39 ET | Yesmail
PORTLAND, OR, March 30, 2015 (GLOBE NEWSWIRE) -- Mobile email conversion rates jumped 70 percent over the past year as marketers adjusted their strategies to better cater to customers opening messages...
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Research: Less than One-Quarter of Brands Utilize Instagram, Despite it Being the Fastest Growing Social Platform
March 17, 2015 09:40 ET | Yesmail
PORTLAND, Ore., March 17, 2015 (GLOBE NEWSWIRE) -- Just 23 percent of brands actively include Instagram as part of their social marketing strategy. This is despite the fact that, overall, brands on...
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Celebrating 15 Years of Email Design, Yesmail Publishes Its 2015 Creative Lookbook
February 11, 2015 09:35 ET | Yesmail
PORTLAND, OR, Feb. 11, 2015 (GLOBE NEWSWIRE) -- Yesmail, the email marketing solutions provider of Yes Lifecycle Marketing, today announced the release of its 2015 creative email design lookbook,...
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Yesmail Partners with Agari for Next-Generation Email Security
October 21, 2014 09:35 ET | Yesmail
PORTLAND, Ore., Oct. 21, 2014 (GLOBE NEWSWIRE) -- Yesmail, the email marketing solutions provider of Yes Lifecycle Marketing, announces it has partnered with Agari, the leading provider of real-time,...
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Yesmail Partners with STATS to Enable Triggered Email Messages Based on Sports Events
October 15, 2014 10:00 ET | Yesmail
PORTLAND, Ore., Oct. 15, 2014 (GLOBE NEWSWIRE) -- Yesmail, the email marketing solutions provider of Yes Lifecycle Marketing, announces it has partnered with sports data provider STATS, a global...
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Survey Finds Social Media Offers More Effective Coming from Friends and Family
October 08, 2014 09:22 ET | Yesmail
PORTLAND, Ore., Oct. 8, 2014 (GLOBE NEWSWIRE) -- Social media users are much more likely to purchase a product as a result of an offer shared by friends or family in their networks than in response to...
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Yesmail Study: Triggered Emails Lead to Twice as Many Opens and Clicks
October 01, 2014 09:30 ET | Yesmail
PORTLAND, Ore., Oct. 1, 2014 (GLOBE NEWSWIRE) -- A recent Yesmail study has found that consumers are at least twice as likely to open and click on emails sent in response to a trigger such as a...
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Yesmail Launches Trigger Intelligence
September 23, 2014 09:23 ET | Yesmail
PORTLAND, Ore., Sept. 23, 2014 (GLOBE NEWSWIRE) -- Yesmail announced today the launch of Trigger Intelligence, which gives marketers the ability to develop contextual interactions for their customers...
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Yesmail Study: Consumers Clicking Less as Inboxes Fill Up
September 09, 2014 09:30 ET | Yesmail
PORTLAND, Ore., Sept. 9, 2014 (GLOBE NEWSWIRE) -- A recent Yesmail report shows consumers are clicking on far fewer promotional emails than they did a year ago, as they receive more marketing messages...
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See's Candies Expands Marketing Relationship with Yes Lifecycle Marketing
August 19, 2014 09:36 ET | Yesmail
CHICAGO, Aug. 19, 2014 (GLOBE NEWSWIRE) -- Yes Lifecycle Marketing, an Infogroup company and multichannel marketing solutions provider, today announced See's Candies has renewed and expanded their...