Beneficial Health Co-Sponsors Kickdown at Sturgis


SALT LAKE CITY, Aug. 13, 2004 (PRIMEZONE) -- Beneficial Holdings, Inc. (Pink Sheets:BFHJ) announced today that they have joined Hooters and local radio sponsors in co-sponsoring Kickdown at Sturgis.

During the Kickdown fights scheduled for August 13, 2004, Beneficial Health spokespersons and NHB fighting champions Jeremy Horn and Justin Ellison are scheduled to give away T-Shirts promoting WillpowerRX.

WillpowerRX is a proprietary, weight-loss formula designed to help people lose weight, suppress their appetites and reduce their cravings for carbohydrates naturally.* WillpowerRX is also ephedra free and can be purchased at CVS/Pharmacy stores nationwide or online at www.WillpowerRX.com.

Beneficial's President Harvey Carmichael said, "We are very committed to sponsoring athletic events nationwide to promote our product lines. We are excited to have the opportunity at this venue to further educate the public about the number of benefits that our WillpowerRX product can provide."

Beneficial Holdings is a cutting-edge, nutraceutical company based in Salt Lake City, Utah that has developed several unique lines of dietary supplements marketed under the name of Beneficial Health Systems. Beneficial's current product lines can be viewed at www.WillpowerRX.com, www.EnjoyRX.com, www.EnduranceRX.com and www.HerbalMuscle.com. Beneficial is committed to being a market leader and innovator within the nutraceutical field.

SAFE HARBOR NOTE:

This press release contains forward-looking statements, which are made pursuant to the Safe Harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements involve risks and uncertainties that could cause actual results to be materially different. Factors include, but are not limited to, available funding, market acceptance, competition, recruitment and retention of personnel, dependence on key personnel and certain risks associated with the projects in which the Company is engaged to complete and others. The forward-looking statements should be considered in light of these risks and uncertainties. The Company disavows any obligation to update or correct any of its forward-looking statements. Source: Beneficial Holdings, Inc.

For more information about Beneficial Holdings, Inc. please visit www.beneficialholdings.com.

* These statements have not been evaluated by the FDA. This product is not intended to treat cure or prevent disease.



            

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