ATLANTA, Oct. 12, 2004 (PRIMEZONE) -- Revenue Technologies, the leading provider of Revenue and Price Management solutions, today announced the general availability of MarketPrice(tm) 4 -- the industry's first truly integrated application that automates the entire pricing process. The MarketPrice 4 suite represents the next generation of price management business applications designed to rapidly accelerate corporate profitability through more effective pricing. Reflecting Revenue Technologies' proven domain, industry, and technology expertise, MarketPrice 4 provides market-leading breadth and depth of pricing functionality, enabling companies to increase revenues and profit margins, enhance customer responsiveness, improve forecast accuracy and process efficiency, and improve customer compliance levels.
"Price management is the most effective lever to impact profit and revenue, though less than 3% of companies use it to manage price effectively today," said Laura Preslan, Research Director at AMR Research.(1) "Across all industries, pricing managers and CFOs admit that they leave between 1% and 5% of margin on the table. Adding even 1% margin back into the equation increases earnings by as much as 20%.
The MarketPrice 4 Solution -- Unrivalled Breadth and Depth of Functionality
Through a decade of industry experience working with some of the world's largest companies, Revenue Technologies has assembled a best-in-class pricing solution designed to dramatically improve top and bottom-line business results. By applying a unique blend of business process and technology best practices, organizations now have a complete, closed-loop solution that allows them to successfully analyze, plan, control and measure pricing ... continuously. As a result, companies can effectively improve earnings growth and predictability by maximizing the value of every contract and pricing agreement.
"In a time of extraordinary market volatility, keeping a margin-based, bottom-line selling focus has never been more difficult or more critical," said Ron Farmer, Chief Executive Officer, Revenue Technologies. "With organizations facing shorter operating cycles, higher customer expectations, and ever-increasing competitive pressures, there is an immediate need for companies to shift their focus from cost-cutting to margin-driven growth strategies. Revenue Technologies helps companies make this important transition by unleashing the power of pricing to drive improved profitability across the enterprise. Our software applications and services have helped Fortune 500 organizations achieve hundreds of millions of dollars in margin improvement, and we are seeing interest in price management solutions rise dramatically across a number of industries. This could not be a more exciting time for Revenue Technologies."
MarketPrice 4 Highlights
MarketPrice 4 is an integrated suite of applications designed to manage pricing on a global basis. Each MarketPrice 4 application embeds pricing process best practices and is engineered for out-of-the-box accelerated deployment and return on investment. The MarketPrice solution is comprised of the following components: MarketPrice Analytics, MarketPrice Composer and MarketPrice Agreements. All product modules utilize the powerful MarketPrice Intelligence Platform to drive superior pricing performance while providing a low total cost of ownership. In addition, Revenue Technologies' ProfitBuilder(tm) Services provide world-class price management consulting, implementation and support.
MarketPrice Analytics(tm) provides a highly scalable solution that drives dramatically improved pricing performance across the organization. Utilizing data from both real-time and historical sources, MarketPrice Analytics empowers business users with up-to-the-moment, actionable intelligence that leads to more profitable pricing practices.
Embedded Best Practices:
-- Understand Customer, Product Line and Business Unit Profitability -- Identify Pricing Improvement Opportunities -- Monitor and Optimize Performance -- Utilize Proactive Intelligence to Identify Potential Problems
MarketPrice Composer(tm) provides a centralized environment for detailed price planning and analysis. Through an intuitive user interface designed for pricing administrators, MarketPrice Composer offers a unique framework for configuring and updating finely segmented pricing rules. As a result, firms can better support detailed customer segmentation in order to optimize profit margins.
Embedded Best Practices:
-- Establish Price Lists and Price Segments -- Set Price Strategies and Plans -- Simulate the Impact of Price Plans -- Integrate Price Planning into Customer Agreements
MarketPrice Agreements(tm) is a best-in-class price management application designed to improve corporate profitability through superior agreement control and enforcement. MarketPrice Agreements allows companies to automate the entire process of negotiating and managing pricing, thereby ensuring that firms are equipped to make profitable, competitor-aware, confident pricing decisions.
Embedded Best Practices:
-- Negotiate Optimal Agreements -- Enforce Customer Segmentation Strategies -- Maximize Deal Profitability -- Streamline Approval Processes
MarketPrice Intelligence Platform(tm) provides the foundation for all MarketPrice applications. The highly scalable J2EE Pure Web Architecture is built on industry-standard platforms that support the most comprehensive pricing functions. The MarketPrice Intelligence Platform is made up of a high performance pricing engine, price analytics and reporting, authentication and access controls, workflow and email communications, adapters and integration services, and an easy-to-use, process-driven user interface.
ProfitBuilder(tm) Services expertly guide companies in assessing their existing pricing strategies, activities and systems and developing a comprehensive plan for capturing increased earnings by applying the power of pricing. Working closely with organizations, Revenue Technologies' experienced professionals identify profit-generating opportunities and outline best practices designed to realize substantial benefits in the areas of process improvement, project phasing, product implementation and ongoing support.
About Revenue Technologies
Revenue Technologies, the leading provider of Revenue and Price Management solutions, helps businesses rapidly accelerate profitability through more effective pricing. By utilizing leading edge pricing capabilities inside the MarketPrice(tm) suite, companies such as UPS, AMD, Motorola, and ArvinMeritor have maximized revenue and margins by effectively analyzing, planning, controlling and measuring pricing performance ... continuously. Headquartered in Atlanta, Georgia, Revenue Technologies is a privately held company. Investors include Adams Capital Management, Smith Harbor Ventures, and Cordova Ventures.
For more information, contact the company toll free at 800.551.0700 or visit www.revenuetech.com
(1) Laura Preslan, AMR Research's Price Management Model, May 2004. Bob Parker and Laura Preslan, Price Management in High-Tech, Aug. 2004. Laura Preslan, Price Management, Conventional Wisdom is Wrong, Feb. 2004.