PITTSBURGH, May 18, 2005 (PRIMEZONE) -- Innovative Designs, Inc. (OTCBB:IVDN), "i.d.i.gear", is pleased to announce that Bill Maas, former standout lineman for the University of Pittsburgh, long-time All-Pro Nose Tackle for the Kansas City Chiefs and current Fox Sports television football analyst, who currently resides in Kansas City, Missouri, has entered into an agreement with the company to market an exclusive line of hunting and outdoor apparel which will be known as the "Bill Maas Hunting Line."
Introduced to IDI's hunting gear by a mutual friend, Mr. Maas experienced firsthand the incredible warmth and lack of bulk in apparel utilizing the company's Eliotex(TM) material, the world's thinnest, lightest, and warmest insulation. After wearing one of the company's jackets, Mr. Maas was so enthused that he contacted the company to express his delight. Those discussions led to a visit to the company's Pittsburgh, Pennsylvania warehousing and distribution facility, a homecoming of sorts, where Mr. Maas met with Joseph Riccelli, company CEO. Mr. Maas expressed his interest in becoming more directly involved with the company's hunting and outdoor apparel lines, and found an enthusiastic response from IDI.
Following his visit, negotiations began in earnest, culminating in the concluding of an agreement whereby IDI would produce an exclusive line of products under the Bill Maas name, marketed jointly by IDI and Mr. Maas.
IDI is extremely proud to welcome Mr. Maas to the fold. Known far and wide as a no-nonsense man's man, Bill Maas is often sought out for product endorsements and promotional ventures. He has steadfastly refused to permit his name to be connected with products unless he believes in the quality of the product and actually uses it. Only a small number of products and companies have made the cut. IDI is among those select few.
Quote from Bill Maas, as an outdoorsman who has purchased every hunting apparel available, "I can guarantee you that IDI gear hunting apparel is the warmest, lightest and the most comfortable you will ever wear."
The Company
Innovative Designs, Inc. manufactures hunting apparel, swimwear, wind shirts, jackets, sleeping bags, and the multi-function stadium pack under the "i.d.i.gear" label. For more information, please visit http://www.idigear.com
Disclaimer
Certain statements in this press release constitute "forward-looking" statements as defined by federal law. Such statements are based on assumptions, but there is no assurance that actual outcomes will not be materially different as those implied. Any Such statements are made in reliance on the "Safe Harbor" protections provided under the Private Securities Reform Act of 1995 and are subject to various factors, including the risks and matters discussed in the Company's SEC filings available at http://www.sec.gov