Davi Skincare Launches Into Hong Kong's Premiere Retailer Lane Crawford


MARINA DEL REY, Calif., Nov. 28 -- Davi Skin, Inc. (OTC Bulletin Board: DAVN) today announced that its line of luxury skincare for women and men has debuted at the luxurious Lane Crawford department store in Hong Kong's Pacific Place Center.

The complete range of Davi products, including the women and men's Le Grand Cru, a luxurious anti-aging face cream that nourishes the skin with antioxidants found in fermented grapes, are available in both the Healthy Living and Men's Grooming section of the Lane Crawford Pacific Place store. In addition, the collections include a daily lotion, SPF 30 for women and SPF 15 for men, and a cleanser. The women's line also includes a toner while the men's range contains a shave cream and an aftershave balm.

Founded in Hong Kong in 1850, Lane Crawford (http://www.lanecrawford.com) is Asia's leading specialty store with locations in the heart of the city's prime real estate areas: IFC Mall in Central, Pacific Place in Admiralty, Times Square in Causeway Bay, Canton Road in Tsim Sha Tsui; and now Beijing's Seasons Place.

"Lane Crawford caters to a clientele that enjoys luxury products," said Carlo Mondavi, co-founder of Davi. "Much like a Bergdorf Goodman or Neiman Marcus in the United States or a Selfridges in London, Lane Crawford provides a perfect platform to establish our luxury brand as we begin our expansion into Asia. Together with the new in-room amenities at the Peninsula Hotels, we have begun to establish a foothold in Asia for Davi."

"Everyone at Davi is extremely excited to have partnered with Lane Crawford, one of the most prestigious retailers in Asia," said Josh LeVine, co-founder, executive vice president and creative director of Davi. "Beginning with the Pacific Place store in Hong Kong, we truly look forward to our future with Lane Crawford as we embark on our goal of developing a very strong presence across Asia. Outside of the United States, the Asian market is the largest market for beauty products and luxury products in general. Capitalizing on the recent growth, especially in China, it is our goal to establish a successful market in Asia for the Davi brand."

About Lane Crawford

Lane Crawford is Asia's leading specialty store, offering the largest assortment of designer brands in Greater China. Throughout its stores in Hong Kong and Beijing, Lane Crawford presents its unique edit of the best in Womenswear, Menswear, Shoes & Accessories, Lingerie, Jewellery, Cosmetics, and Home and Lifestyle from around the world. For more information, please visit http://www.lanecrawford.com.

About Davi Skin, Inc.

Davi Skin, Inc., operating under the name Davi Luxury Brand Group, is a Marina Del Rey, Calif-based company that develops, manufactures and distributes luxury skincare, for men and women, utilizing the health benefits of fermented grape extracts. Davi was co-founded in 2004 by Joshua LeVine and Carlo Mondavi, the grandson of winemaking icon Robert Mondavi. For more information, visit http://www.daviskin.com.