SANTA CLARA, Calif., Feb. 20, 2008 (PRIME NEWSWIRE) -- The Search Engine Marketing Professional Organization (SEMPO) will take part in "Search Engine Marketing Expo - SMX West" to be held at the Santa Clara Convention Center, in Santa Clara, California, February 26-28, 2008. SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it.
SMX West is an expo for Web technology professionals, organic search optimization specialists, and in-house search marketers in the interactive search marketing industry. For more information on this event go to: http://searchmarketingexpo.com/west/.
"Instead of having SMX attendees dropping by our booth and not finding the person they want to confer with, we decided to make committee chairs and key SEMPO members available at scheduled times," says Jeff Pruitt, President of SEMPO and iCrossing executive vice president of corporate partnerships. "We're very happy about our sizable presence at the expo with two sessions presented by the SEMPO Institute."
SEMPO has scheduled the following slots in its booth at SMX and invites anyone interested in SEMPO to drop by: Wednesday, February 27:
- 10am-12pm: SEMPO In-House Committee: Julie McDevitt, Armstrong, and Jacque Urick, Thomson FindLaw
- 12-2:45pm: The Latest Research from SEMPO: Aaron Kahlow, BusinessOnline, and Marc Engelsman, Digital Brand Expressions
- 2:45-4:30pm: SEMPO Institute: Katie Donovan, SEMPO Institute
- 4:30-6:30pm: Education Committee: Dana Todd, Newsforce
Thursday, February 28:
- 10am-12pm: SEMPO Institute: Ron Jones, Symetri
- 12-1:30pm: Research Committee: Gord Hotchkiss, Enquiro, Bill Hunt, Global Strategies International, and Fionn Downhill, Elixir Systems
- 1:30-4pm: Learn More About Local Working Groups: Chris Boggs, eMergent Marketing, and Ken Jurina, Epiar
On Wednesday, February 27, at 1:30pm, Katie Donovan, SEMPO Institute Business Development Manager, will be a presenter at the SEMPO Institute session, "Creating a Competitive Edge through Training." Also on Wednesday, at 4:45pm, Terry Plank, SEMPO Institute Curriculum Dean, will be a presenter at the SEMPO Institute session, "Applied Keyword Research Training." Registered attendees of SMX West can attend the SEMPO presentations.
In addition to all of this, Dana Todd, SEMPO Board Member, will moderate the following sessions:
- Tuesday, February 26: 1:15pm: "SMX Boot Camp: Copywriting for Search Success" 4:45pm: "Is It Time for Search Marketing Standards?"
- Wednesday, February 27: 10:45am: "Branding & Search" 3:15pm: "Search 4.0: Search Ads & Behavioral Targeting"
- Thursday, February 28: 10:45pm: "Growing Your Small SEM Firm" 2:45pm: "SEO & Usability: They Can (And Should) Coexist"
About the Search Engine Marketing Professional Organization (SEMPO)
SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. Representing thousands in over 30 countries, SEMPO has over 720 members. It represents the common interests of companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO's education and outreach initiatives are sponsored in part by Microsoft, Yahoo!, Google, SMX, Superpages.com and Search Engine Strategies. For more information, or to join the organization, please visit http://www.SEMPO.org.