Cision strengthens Nordic operations through divestment of Danish subsidiary

Cision strengthens Nordic operations through divestment of Danish subsidiary

Cision has signed an agreement to sell all its shares of the Danish subsidiary,
Cision Danmark A/S, to Infomedia A/S. Infomedia A/S, the leading player on the
Danish market for Monitor and Analysis services, is owned by the media groups
JP/Politikens Hus and Berlingske Media. The transaction will be completed on
February 6, 2009. 

Cision Danmark A/S had 68 employees as of December 31, 2008 and an annual
revenue of approximately DKK 50 million in the 2008 fiscal year. The divestment
will not include Cision's Plan and Connect business in Denmark, with annual
revenue of approximately DKK 2 million. Cision and Infomedia A/S have entered
into a co-operation agreement to serve Cision's customers outside of Denmark
with Danish Monitor and Analysis services and whereby Infomedia will gain access
to Cision's international Monitor content and Analysis capabilities. 
Cision's realized gain from the divestment is estimated to be approximately SEK
3 million. Cision further estimates that the divestment will have a positive
impact on the group's operating profit in 2009. 

“The divestment of Cision Danmark A/S is an important step toward increasing the
pace of the Nordic restructuring. The divestment will lead to improved
profitability for Cision's Nordic region and with the Infomedia partnership, we
will be even better positioned to serve our Nordic and international customers
with the best possible Danish Monitor and Analysis services,” says Hans Gieskes,
CEO of the Cision Group.

“Cision Danmark A/S is a well-known and respected company with highly qualified
employees and a strong client base. This acquisition will further strengthen
Infomedia's service offering, particularly regarding analysis and provision of
international content, thereby creating increased value for the clients of both
Infomedia and Cision,” says Anders Lassen, CEO of Infomedia A/S.



For further information, please contact:
Hans Gieskes, President & CEO, Cision AB
Telephone: +46 8 507 410 11
Anders Lassen, President & CEO, Infomedia A/S
Telephone: +45 33 47 14 50 (work) +45 23 68 42 30 (mobile)

Cision AB (publ)
SE-114 88 Stockholm, Sweden
Telephone: +46 8 507 410 00 www.cision.com


Cision empowers businesses to make better decisions and improve performance
through its CisionPoint desktop software solutions for corporate communication
and PR professionals. Powered by local experts with global reach, Cision
delivers relevant media information, targeted distribution, media monitoring,
and precise media analysis. Cision has around 2,500 employees in Europe, North
America and Asia, and has partners in 125 countries. Cision AB is quoted on the
Nordic Exchange with a turnover of SEK 1.9 billion in 2007.