LITTLE FALLS, N.J., May 4, 2009 (GLOBE NEWSWIRE) -- mPhase Technologies, Inc. (OTCBB:XDSL) today provided more information on their executed co-branding agreement with a globally recognized industrial design company. In working together on the design for the AlwaysReady Emergency Flashlight, mPhase has acquired co-branding rights that will provide instant brand recognition to consumers on a global level. This co-branding is a powerful tool that will enhance the planned product launch and will help drive future sales.
Ron Durando, CEO of mPhase Technologies, said "This co-branding agreement that is in place provides high end brand recognition with a global reach. Partnering with an established and trusted brand provides a huge boost to our marketing campaign that would not otherwise be achievable."
As the fully functional prototype of the AlwaysReady Emergency Flashlight is rapidly nearing completion, the company is refining and implementing their product launch strategy. In light of the co-branding relationship and developing distribution channels, mPhase has decided to keep the sleek design and features under wraps.
"The decision to delay the public unveiling of the AlwaysReady Emergency Flashlight is essential to the strategic launch of the product." said mPhase CEO Ron Durando.
About mPhase Technologies, Inc. and AlwaysReady, Inc.
mPhase Technologies, Inc. (OTCBB:XDSL), through its wholly owned subsidiary AlwaysReady, Inc., is focused on developing and commercializing a new battery technology based on a well-patented phenomenon known as electrowetting, which provides a unique way to store energy and manage power that will revolutionize the battery industry. For more information, please visit our website at www.mPhaseTech.com.
The mPhase Technologies logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6037
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