NEW YORK, Feb. 1, 2010 (GLOBE NEWSWIRE) -- The women of EHE International, a leader in preventive healthcare for 97 years, are donning their red dresses once again in support of national Red Dress Day designed to raise public awareness of heart disease as the #1 cause of death among women. This year’s official photo features 35 women from EHE International adorned in glamorous red silk and satin formal dresses. Since 2004, EHE International has featured its women and its heart disease campaign in a window display located at 10 Rockefeller Plaza in the heart of New York City throughout the month of February.
A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7046
This year’s photo was taken at Temple of Dendur at the Metropolitan Museum of Art. EHE’s women rejoice in the battle against heart disease while praising the beautiful Egyptian architecture. “Heart disease is the leading cause of death among American women and is responsible for nearly 480,000 female deaths a year,”stated Deborah McKeever, president of EHE International. “Many of the risks associated with heart disease can be managed through education, lifestyle behaviors associated with nutrition and physical activity, avoidance of smoking, and regular physical exams,” McKeever continued.
February 5th is National Wear Red Day®. This day promotes the Red Dress symbol and provides an opportunity for everyone to unite in a life-saving awareness movement by showing off a favorite red dress, shirt, or tie.
“One of the most important steps that women can take in order to properly care for their hearts is learning their risks for heart disease,” added McKeever. “Wearing a red dress is not just about being fashionable; it is a powerful proclamation that women in America are taking responsibility for their heart health.”
About EHE International
Since 1913, EHE has been the recognized leader in employee and individual Preventive Healthcare Plans (PHP) specifically designed for the early identification of preventable disease and risk factors; clinical management of health findings; referral resources; and personal coaching intervention programs of adverse lifestyle behaviors associated with poor nutrition, physical inactivity, and smoking. It’s nationally available PHP is a comprehensive, integrated approach to preventive healthcare for the reduction and management if future medical claims expense. For more information, contact EHE International, 10 Rockefeller Plaza, 4th Floor, New York, New York 10020; 212.332.3702; www.EHEINTL.com.
About National Wear Red Day
EHE International has helped celebrate this campaign with all of their employees, regardless of gender, wearing an item of red clothing on February 5th and donating the proceeds for every Red Dress pin sold. For additional information please visit http://www.nhlbi.nih.gov/health/hearttruth/wrd/.
The photo is also available via AP PhotoExpress.
