Supply Chain Professionals Seeking Even Greater Product Visibility

Strategies for Optimizing Cost and Service in a Global Market


BOSTON, MA--(Marketwire - August 10, 2010) - Between June and July 2010, Aberdeen, a Harte-Hanks Company (NYSE: HHS), surveyed 181 companies documenting their processes and capabilities regarding international transportation. According to the Aberdeen Group report, International Transportation: Optimize Cost and Service in a Global Market, dynamic supply chain optimization capabilities and near real-time visibility to detailed supply chain events are key requirements to thriving within the complex and shifting international transportation and global trade environment.

Customer demands for high delivery performance (27% to 35%) and the increased demand for accurate delivery status and cost information is driving the need to ensure shipment integrity and enhance internal/external communications across the entire supply chain. "In the past, many organizations were blind to shipment details within the transportation pipeline. Inbound transportation is particularly troublesome since shipments are often in the hands of trading partners, carriers, or suppliers; severely limiting visibility," said Bob Heaney, Senior Supply Chain Analyst at the Aberdeen Group.

Along with demands for new levels of visibility, (45% of all respondents indicate they currently use supply chain visibility software) there are new demands from other internal groups to have visibility into this information as well as automated global trade compliance data. "The key takeaway is that there is a minimum level of visibility, communication, and optimization that is required to balance all these competing pressures. As we shall see, this balance is critical. Today's leaders, more than ever, have mandates to reduce transportation spending while improving the frequency of delivery without diminishing the accuracy of shipments and customer service," explains Bob Heaney, Senior Supply Chain Analyst at the Aberdeen Group.

A complimentary copy of this report is made available due in part by the following underwriters: C.H. Robinson and Mercury Gate. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=6385&camp=2

Find out where your company's international transportation management capabilities rank among the top performing companies. Take our International Transportation Management Assessment Tool: http://assessment.aberdeen.com/56TGMOdAYd/index.aspx

Visit Research.Aberdeen.com for additional access to complimentary Supply Chain Research.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

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