Bionic Products Announces New Corporate Name, New Corporate Management Team and Mission Statement


LAS VEGAS, Aug. 17, 2010 (GLOBE NEWSWIRE) -- Newly appointed Company President, Daniel J. Kennedy, today stated, "We are pleased to announce that on August 12, 2010, we successfully negotiated a change in the corporate management team, corporate name and mission statement of Bionic Products.

"Effectively immediately, our new corporate name is BioCen Natural Products Development Group  (OTC: BNPD).

"Our mission is to become the leader in natural algae based products and brands for wholesale and retail consumers, with a continued commitment to incorporating natural ingredients in the highest standards and promoting business practices that respect the Earth and the Environment.

"We have signed a Master Sales Exclusivity Agreement with BioCentric Energy Holdings, LLC (BEHL) to provide us with proprietary and effective nutritional products utilizing organic and sterile actives derived from algae grown in closed-loop photobioreactors. BioCen Natural Products Development Group (BioCen Natural) has captured the attention of major health and nutritional marketers and distributors interested in purchasing our products with highly-beneficial ingredients produced within the United States of America.

"One primary market for BioCen Natural is the Company's health drink division. By developing beverages to include three (3) highly-effective algae strains, Haematococcus pluvialis (Astaxanthin), Spirulina and Chlorella in BioCen's proprietary health drinks, the Company can deliver beverages that meet the daily nutritional recommendations and provide the body with powerful 'super' antioxidants."

Summarized below are the many health benefits of these highly-effective algae strains:

Haematococcus pluvialis (Astaxanthin): Antioxidant - Boost the Immune System

The algae strain Haematococcus pluvialis when processed produces the "super" antioxidant "Astaxanthin," which is red in color and often referred to as "Vitamin X." For more than 10 years, researchers have studied the profound antioxidant properties found in the beautiful red and potent algae. Many health applications for this strain include: cancer treatment and support, immune disorder, arthritis and heart disease. Because Astaxanthin contains a high class of carotenoids, fish, shrimp and crabs obtain their red coloring from this amazing algae.

Spirulina: Protein - Balance

With a natural spiraled shape, this perfectly named algae, Spirulina, is often referred to as the "food of the future." Because Spirulina is a complete protein in itself, it aids in balancing blood sugar levels and helps with weight loss. In its natural form, Spirulina contains more beta-carotene than carrots. In ancient times, Spirulina was used a prime source for protein. Today, BioCen Natural utilizes Spirulina in its health drinks to quickly deliver high protein for a balanced system.

Chlorella: Detoxify - De-Stress 

Known as a great detoxifier and a high source of chlorophyll, Chlorella is commonly used in everyday foods and beverages throughout the world. This natural "super-food" contains all of the essential amino acids and enzymes that are necessary to keep the body balanced. Chlorella is often used to alleviate hypertension, constipation, and premenstrual syndrome.

Mr. Kennedy also stated, "We are working closely with Nevada's premier water bottling facility located among the Sierra Nevada Mountains, Nevada Bottling Company, in Pahrump, Nevada to process our propriety health drinks. With sales in the nutraceutical and sport drink industries exceeding $6.2 Billion in the United States with projected annual growth of 10%, BioCen Natural has the capability and capacity to meet these industries' high demands to develop and introduce our unique proprietary and effective nutritional health beverages.

"We look forward to working with our shareholders during this transition period and will provide continued transparency towards meeting our goals and objectives in becoming the leader in natural algae based products and brands."

Safe Harbor Statement: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases such as BNPD or its management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements herein that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.

The BioCen Natural Products Development Group logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7886


            

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