Sitoa Global Provides Overview on Business Model


PALO ALTO, Calif., Nov. 1, 2011 (GLOBE NEWSWIRE) -- Sitoa Global Inc. (OTCQB:STOA) ("Sitoa" or the "Company"), an e-commerce facilitator, is providing the following overview on its business model:

The Company utilizes a proprietary e-commerce software platform, named the "Focused Social Marketplace", which was built around the marketplace platform that was used by Sears.com, Homedepot.com and Target.com, which allows "big box" retailers to sell products through their websites without having to carry additional inventory. Furthermore, it allows the providers of those products, "Microsellers", to expand sales channels via a bigger brand name, thereby enabling consumers to have a broader choice in their purchasing decisions. This truly creates a win-win-win scenario.

The Company charges integration and site hosting fees plus a revenue share for certain websites, which can range from 4% to 25%, depending upon the partner/customer.

Sitoa Global customizes the platform based on the Customer's website needs and also has features which allow for Social Media interaction via Facebook, Twitter and other global Social Networking sites, in order to provide users of those sites a means for discussing and evaluating products for purchase.

With the recent launch of Chunjie365.com and the upcoming launch of ShopShipUSA as well as several other existing Focused Social Marketplaces, The Company now has the ability to offer its platform globally in multiple languages.

For more information, please refer to the corporate website, www.sitoaglobal.com.

About Sitoa Global Inc.

Sitoa Global provides an easy-to-use and comprehensive platform, the "Focused Social Marketplace" that enables online retailers to deploy a social marketplace e-commerce site. Sitoa's platform allows building marketplaces for online sellers with focused social customer networks to expand their sales channels without the risks of focus dilution, and increased capital and operating costs.  Sitoa shares in revenues generated by the site in addition to charging integration and hosting fees. Additional information about Sitoa may be found on its website, http://www.sitoaglobal.com

Safe Harbor Statement

This release contains certain "forward-looking statements" relating to the business of the Company. All statements, other than statements of historical fact included herein are "forward-looking statements" including statements regarding: the continued growth of the e-commerce segment and the ability of the Company to continue its expansion into that segment; the ability of the Company to successfully implement its business model; the ability of the Company to successfully execute its business plan; the business strategy, plans, and objectives of the Company; and any other statements of non-historical information. These forward-looking statements are often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions and involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in these forward-looking statements are reasonable, they do involve assumptions, risks, and uncertainties, and these expectations may prove to be incorrect. Investors should not place undue reliance on these forward-looking statements, which speak only as of the date of this news release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website (www.globenewswire.com/newsroom/ctr%3Fd=224559%26l=8%26u=http%253A%252F%252Fwww.sec.gov" target="_top" rel="nofollow">http://www.sec.gov). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume any duty to update these forward-looking statements.


            

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