NEW YORK, April 13, 2012 (GLOBE NEWSWIRE) -- Omni Ventures, Inc. (OTCQB:OMVE) announced today that its wholly owned subsidiary, PRVCY Couture, Inc., has appointed Mr. Robert DeSantis to the position of the Chairman of the Advisory Board charged with assisting the management in further development and implementation of its branding and marketing strategy.
Robert DeSantis has spent most of his career in the field of marketing and brand development. In 1990, Mr. DeSantis identified the potential and mechanisms of Television Home Shopping founders HSN and QVC and formed SKLA INC., which generated over $150 million in sales by 1997. Robert DeSantis is currently President of Transactional Media and Marketing for Maddocks, a branding and marketing firm located in Los Angeles, whose client list includes such companies as Red Bull, Estee Lauder, Kanebo, P&G, Sony, Phillips, Playboy, Beauty TV, The Venetian Hotel, Lumina Hotels, Disney, Jackie Chan Coffee, The Platinum Group, 7UP, Coke, Ketel ONE, Neuro, Activate, Rock Sake and many others. During his ten-year tenure with Maddocks, Mr. DeSantis has spearheaded his own brand of transactional marketing that identifies unfulfilled market segments and opportunities, and has developed compelling value propositions within targeted demographics. With a focus on measurable and sustainable ROI, he has also created and developed transactional business for a variety of well-known celebrities such as Jane Seymour, Priscilla Presley, Dr. Joyce Brothers, Shell Kepler, Lee Majors and others.
"Robert DeSantis is a very capable and dynamic executive with the right mix of experience and expertise to assist in driving PRVCY toward its next era of success," said Christian Wicks, President of Omni Ventures, Inc. In a statement DeSantis said, "I believe that the PRVCY brand is perfectly poised to build significant market penetration due to its already very strong brand equity and core values. The company is very well suited to capture collective consumer sentiment, intent and behavioral engagement, making PRVCY a major brand in the jeans category." He continued, "In spite of the power of social media, brands still require integrated marketing strategies that can effectively leverage the metrics that technology provides. There is no such thing as a successful brand that doesn't deliver sales, and we intend to focus on the tangible behaviors that matter to the business. PRVCY is at a unique intersection where a strong relevant and meaningful apparel line is attracting A-list celebrities who can provide cross-cultural engagement and brand loyalty."
About Omni Ventures
Omni Ventures, Inc. is a versatile holding company operating in premium consumer brands development and merchandising as well as consumer services. The Company is working to position itself as a strategic management holding company for several subsidiaries including ones yet to be acquired. Currently the Company wholly owns PRVCY Couture, Inc., the casual couture apparel and accessories design, manufacturing and distribution company (www.globenewswire.com/newsroom/ctr%3Fd=223072%26l=5%26a=www.prvcypremium.com%26u=http%253A%252F%252Fwww.prvcypremium.com" target="_top" rel="nofollow">www.prvcypremium.com). Management is currently developing several related projects in the fields of consumer goods design, manufacturing and distribution as well as consumer services. For more info, please visit www.omve.net.
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