NEW YORK, May 1, 2012 (GLOBE NEWSWIRE) -- Omni Ventures, Inc. (OTCQB:OMVE.PK), a leader in consumer brands and owner of PRVCY Couture, Inc. today announced that their Luxury Brands Marketing efforts called "INVASION OF PRVCY" featuring Denise Richards has been picked up by the mainstream media. This celebrity placement has a potential reach of 50 million readers.
Some of the placements have been included in national weekly fashion magazines. Recent studies of endorsements have indicated that sales for some brands have increased up to 20% upon commencing an endorsement "deal." According to Anita Elberse, associate professor at Harvard Business School, some companies have seen their market valuation increase on the day these types of endorsement deals are announced.
According to a new study by The Nielsen Company, celebrity endorsers still are powerful forces for brands to use to support themselves. In analyzing the results of that study, the Center for Media Research concluded: "Celebrities can be valuable to advertisers, but so too can the people who follow them on social media websites," says a study from Nielsen's NetView Internet usage from 3rd quarter 2010 and @Plan Release 4 2010.
According to the study 64% of adult U.S. Internet users who follow a celebrity also follow a brand, which means the celebrity follower is four times more likely to follow a brand than the average U.S. adult online.
Omni is diligently continuing its marketing efforts and is working to have national Fashion Publications pick up placements with Media company's expressing interest and requesting "look books."
Sample site placements:
http://www.usmagazine.com/hot-pics/still-a-babe-2012244
http://www.gossipcenter.com/denise-richards/denise-richards-sunday-beach-stroll-611672
http://celebrity-gossip.net/denise-richards/denise-richards-sunday-beach-stroll-610688
http://www.celebuzz.com/photos/denise-richards-enjoys-a-solo-stroll-on-the-beach/
http://egotastic.com/2012/04/denise-richards-remains-one-damn-fine-mom-also-remains-stupidly-involved-with-charlie-sheen/
http://www.i4u.com/2012/04/denise-richards/beach-denise-richards-sunday-stroll
http://www.fanpix.net/picture-gallery/denise-richards-picture-18685075.htm
About Omni Ventures
Omni Ventures, Inc. is the owner of PRVCY Couture, Inc., the casual couture apparel and accessories design, manufacturing and distribution company (www.prvcypremium.com) with the "Made in Hollywood" brand. The Company is in various stages of developing several related projects in the fields of consumer goods design, manufacturing and distribution as well as consumer services. For more info, please visit www.omve.net.
This press release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to financial results and plans for future development activities, and are thus prospective. Forward-looking statements include all statements that are not statements of historical fact regarding intent, belief or current expectations of the Company, its directors or its officers. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control. Actual results may differ materially from those projected in the forward-looking statements. Among the factors that could cause actual results to differ materially from those indicated in the forward-looking statements are risks and uncertainties associated with the Company's business and finances in general, including the ability to continue and manage its growth, competition, global economic conditions and other factors discussed in detail in the Company's periodic filings with the Security and Exchange Commission. You should carefully review the information disclosed within the section entitled "Risk Factors" contained in the Company's Current Report on Form 10Q/A filed on February 15, 2012, as well as the information contained in this release, when assessing the Company and its business. The Company undertakes no obligation to update any forward-looking statements.