NEW YORK, Nov. 27, 2012 (GLOBE NEWSWIRE) -- TheStreet, Inc. (Nasdaq:TST), a leading digital publisher of investment and financial news, today announced that it ranks first among financial media websites for delivering the difficult-to-reach Mass Affluent demographic, according to the most recent comScore (Nasdaq:SCOR) Media Metrix analysis (October 2012).
TheStreet ranks:
- #1 in Household Income over $100K- TheStreet audience ranks first in household income greater than $100,000 (Index: 157)
- #1 in Portfolio Value over $500K – TheStreet audience ranks first in portfolios valued over $500,000 (Index: 212) and its audience is 194% more likely to have a portfolio valued over $1 million.
- #1 in Trading Activity- TheStreet audience is most likely to make up to 10 online brokerage transactions per month (Index: 154)
- #1 in Education - TheStreet audience ranks first in having earned a Graduate Degree (Index: 148)
Mass Affluent is one of the most valuable and most difficult demographics for marketers to target. As described in Nielsen's recent study, Affluence in America: A Financial View of the Mass Affluent, "while the Mass Affluent may be all around us, marketers find themselves challenged to reach these splintered audiences. They're also discovering that they are sophisticated customers who often prefer to manage their own money through financial websites like TheStreet."
"TheStreet has an editorial team of 80 plus writers and 100 plus contributors dedicated to helping investors make timely and informed decisions to effectively manage their wealth," said James R. Freiman, Senior Vice President of Business Development & Strategy at TheStreet. "As an invaluable resource for its affluent readers, TheStreet is an ideal opportunity for traditional and online brokerage advertisers, as well as luxury goods and services, to reach the Mass Affluent demographic."
About TheStreet
TheStreet, Inc. is a leading digital financial media company that distributes its content through online, social media, tablet and mobile channels. The Company's network of brands includes: TheStreet, RealMoney, RealMoney Pro, The Deal, Stockpickr, Action Alerts PLUS, Options Profits, Chat on TheStreet, MainStreet and Rate-Watch. For more information on TheStreet's business, visit www.t.st. For financial and business news, actionable trading ideas, stock quotes and more, visit TheStreet.com, follow TheStreet on Facebook and Twitter, visit TheStreet.mobi from your mobile device and access TheStreet through all major tablet platforms. For more information on The Deal, visit www.thedeal.com.
The TheStreet, Inc. logo is available at: http://www.globenewswire.com/newsroom/prs/?pkgid=11420.