CAVE CREEK, Ariz., March 13, 2013 (GLOBE NEWSWIRE) -- Dethrone Royalty Holdings, Inc. (OTCQB:DRHC) (or "DRHC"), also known as Dethrone Beverage, announced today that they have signed a three year Exclusive Endorsement Agreement with Salvador Perez, catcher with the Kansas City Royals (MLB).
DRHC will have the right to use Salvador Perez 's name, photograph, picture, appearance, or likeness, including video and other recordings of his appearances, along with the right to use his voice, including audio or other recordings of his voice, his signature, personal or professional background and experience, reputation, quotations and endorsements to promote DRHC's sports nutrition beverage as well as their enhanced water beverage which will be marketed under the Dethrone Royalty Inc. brand as Dethrone Beverage.
Toby McBride, CEO, DRHC said: "We are excited to announce that we are continuing to build our roster of professional athletes endorsing our Dethrone Beverage Products with the addition of Salvador Perez. We recently announced we executed promotional endorsement contracts with the following superstar athletes: Pablo Sandoval, MVP of this year's Base Ball World Series and with the San Francisco Giants, Aldon Smith of the San Francisco 49ers, Jonathan Quick (MVP) of the LA Kings and Haloti Ngata of 2013's Super Bowl Champs the Baltimore Ravens to promote our Sports Nutrition beverages. The Dethrone Brand is very well known in the Mixed Martial Arts arena and now it will be well known in the NFL, NHL, NBA and MLB as we continue to build endorsement deals with Super Star Athletes. There is no other beverage company in the world that has the type of Super Star Athletic endorsements that we have. That alone should tell you something about the quality and attributes of our Dethrone Beverage products."
About Salvador Perez
Salvatore "Salvador" Pérez Diaz is a Venezuelan professional baseball catcher with the Kansas City Royals of Major League Baseball. Pérez was called up to the majors for the first time on August 10, 2011.
About Dethrone Royalty Holdings, Inc.
In February 2012 Dethrone Beverage, Inc. (a wholly-owned subsidiary of Dethrone Royalty Holdings, Inc.) entered into a Royalty Agreement with Dethrone Royalty Inc. for the purpose of manufacturing and distributing sports nutrition and water beverages under the Dethrone Beverage brand.
Dethrone Royalty Inc. has been an important factor in the growth of the Mixed Martial Arts (MMA) sports field, as can be seen through their various sponsorships of fighters and events. The Dethrone Royalty brand was formed in 2009 and is based on the traditions of ancient kings; each of us is born and raised with the potential to rule our environment. The Royal Family includes top MMA athletes, world champion boxers and everyday kings. One family, following two rules: defeat thy rivals and demand their respect.
Nick Swinmurn is behind the success of Dethrone Royalty Inc. (licensor to DRHC). He was Founder of Zappos.com and is part owner of the NBA team the Golden State Warriors. Dethrone sponsors some of the best fighters in the world such as heavyweight champ Cain Velasquez, and multi-weight champions Josh Koscheck, Ben Henderson and Jose Aldo.
About Dethrone Beverage:
Dethrone(TM) was carefully formulated to support mental focus and help increase blood flow, thereby giving the body the fuel necessary to power through the day. Whether you are looking to achieve optimal performance in the ring, on the field, or in the workplace, Dethrone(TM) will help give you "that something extra."
"Increase Muscular Strength, and Power Output. Increase Oxygen to the blood and mental focus. Increase Aerobic & Anaerobic Endurance and advanced recovery."
Dethrone's unique blends are designed to bridge the gap between energy drinks like Monster(TM), nutritional supplements, and hydration drinks like Gatorade(TM) -- without negative effects. We are creating a new beverage segment. We are the triple threat that gives you the energy you need, hydrates like a sports drink, and gets you ready for your next move.
The Dethrone Royalty Holdings, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=16520
Safe Harbor Statement:
Except for the statements of historical fact contained herein, the information presented in this news release constitutes "forward-looking statements" made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. You are cautioned not to place undue reliance on any forward-looking statements in this press release as they reflect Dethrone Royalty Holdings, Inc.'s current expectations with respect to future events and are subject to risks and uncertainties that may cause actual results to differ materially from those contemplated. Potential risks and uncertainties include, but are not limited to, the risks described in Dethrone Royalty Holdings' filings with the Securities and Exchange Commission. Accordingly, readers should not place undue reliance on forward-looking statements contained in this news release or in any document referred to in this news release.
Or for Investor information please contact:
| Ryan Troup, President |
| Circadian Group, Investor Relations |
| Phone: +1(646) 257-2444 |
| Email: Ryan@Circadian-Group.com |
| Web: www.Circadian-Group.com |