CHESHIRE, Conn., Sept. 3, 2013 (GLOBE NEWSWIRE) -- Jake's Wayback Burgers, with over 70 locations, today announces starting Monday, September 2 – Saturday, September 14, it will host its Triple Triple Burger Eating Contest on Facebook and Instagram. In conjunction, on Saturday, September 14, Jake's Wayback Burgers will host its 6th National Hamburger Eating Contest nationwide. The Triple Triple Burger is Jake's Wayback Burgers novelty menu item – a nine-patty burger with nine slices of American cheese, topped with lettuce and tomato.
In addition, the Triple Triple Burger Eating Contest will be hosted on Facebook, where contestants will have the opportunity to upload their most creative videos eating the Triple Triple Burger to Jake's Wayback Burgers Facebook pages from their Instagram account. Contestants can use the hashtag #TripleTripleContest and #WaybackBurgers when posting their videos on Instagram. The winner with the most votes on Facebook will win a MacBook Air. Jake's Franchising LLC partnered with tech company Engage121 Inc., based out of Norwalk, Connecticut to facilitate the Facebook and Instagram application, as well as create the platforms for the promotion.
"We believe that social media offers an underutilized channel for businesses to target their local customers," says Engage121 Inc. CEO Jon Victor. "This promotion is a great example of how Jake's Wayback Burgers plans to harness the power of local social to effectively engage their customers."
On Saturday, September 14, Jake's Wayback Burgers will host its National Hamburger Eating Contest all day, in which the contestant has to eat the Triple Triple in the fastest time. The winner of the fastest time nationwide will win $3,330.00.
Lastly, both winners will be announced on Jake's Wayback Burgers social media platforms on Wednesday, September 18, which is National Cheeseburger Day.
We are so pleased to continue what has become an annual tradition at Jake's Wayback Burgers, the 6th Annual National Hamburger Eating contest, and introduce a new, fun contest for our guests," said John Eucalitto, President, Jake's Franchising LLC. "Our guests look forward to participating in our events and these contests are just one small way to thank them for their ongoing support and loyalty."
Jake's Wayback Burgers is about serving delicious and fresh, hand-made burgers and hand-dipped milkshakes amidst an atmosphere that hearkens back to a simpler place and time – a time when "customer service" meant something, and everyone felt the warmth of the community. The restaurant offers rich, thick milkshakes made the old-fashioned way by hand, using only fresh milk and hand-dipped ice cream. Jake's Wayback Burgers also offers crispy and grilled chicken sandwiches, veggie burgers, turkey burgers, and house-made chips, as well as the famous Burger and Shake of the Month.
For more information about The Triple Triple Burger Eating Contest and the National Hamburger Eating Contest, visit www.waybackburgers.com, Jake's Wayback Burgers Facebook Contest page or on any smart phone. For franchising opportunities, please call 877-525-3791. For more information on Engage121's social solutions, or to discuss marketing strategies, please contact Mark D'Andrea, SVP Marketing at mdandrea@engage121.com or @dandrmar
About Jake's Wayback Burgers
Founded in 1991 in Newark, DE, Jake's Wayback Burgers is a fast-casual restaurant chain with a reputation for fresh burgers and thick, hand-dipped milkshakes. Jake's Wayback Burgers is about serving delicious and fresh, hand-made burgers and hand-dipped milkshakes amidst an atmosphere that hearkens back to a simpler place and time – a time when "customer service" meant something, and everyone felt the warmth of the community. Jake's Wayback Burgers has over 70 locations nationally and internationally.
About Engage 121, Inc.
Founded in 1998, Engage121, Inc. offers the most comprehensive social media management application for global brands, agencies and organizations with local sales outlets. Its flagship product, Engage121, enables organizations to monitor, evaluate and respond in real time to social media activity across the widest range of platforms, including but not limited to Facebook, Twitter, and YouTube, as well as consumer review sites and blogs. Engage121 also allows content deployment in a centralized, controlled and compliant manner. For more than a decade, the company has provided a suite of media and communications services to over 1,000 businesses and organizations and brings this wealth of experience to its social media clients. For more information, please visit www.engage121.com.