MIAMI, Feb. 24, 2015 (GLOBE NEWSWIRE) -- Are U.S. Latina bloggers optimistic about the opportunities that exist in the digital marketing industry? How is the industry evolving and what does it mean for professional Latina bloggers? Which brands are successfully integrating culturally relevant campaigns that resonate with this niche group?
These are just some of the questions that a new anonymous national survey of Latina professional bloggers will attempt to uncover over the next few weeks. The 2015 Latina Blogging Industry Survey conducted by the Latina Mom Bloggers digital influencer network and iBlog magazine in partnership with BodenPR, officially launched this week and can be accessed here:
http://iblogmagazine.com/iblog-latina-survey/
The national online survey will uncover the continuing evolution of Latina bloggers' beliefs about their careers and their use of social media and technology. The survey will also address what best in class processes brands should follow when engaging with and building relationships with Latina bloggers. Building upon the first survey, the 2nd annual survey targets the most prominent and influential Latina bloggers based in the U.S. and Puerto Rico.
"The voice of Latina bloggers represents an enormous opportunity for brands," states Natalie Boden, founder and president of BodenPR. "Latina bloggers are a powerful influence on Latina consumers, who hold the majority of the Hispanic market's $1.5 trillion in purchasing power in their hands. It's important that we understand what drives and inspires them - as Latina bloggers play not only an important role in the economy, but also in our communities, in our society and in shaping the multicultural fabric of our nation."
Latina Mom Bloggers, iBlog magazine and BodenPR will present the 2015 Latina Women's Blogging Industry Survey findings during the 6th Annual Hispanicize 2015, Latino trends and influencer event taking place March 16-20, at the InterContinental Miami hotel. The final findings also will be available via a downloadable report that can be accessed at www.iblogmagazine.com.
"Our partnership with iBlog magazine reinforces our commitment to help elevate the Latina blogging industry by better understanding professional Latina bloggers' attitudes toward their profession," said Cristy Clavijo-Kish, Latina Mom Bloggers Partner and Co-Founder. "We want to encourage as many Latina bloggers as possible to take the short survey so that we can ensure their voices are heard by industry leaders."
About Latina Mom Bloggers
Latina Mom Bloggers (www.LatinaMomBloggers.com) is a 100% Latino-owned digital influencers network that helps brands and agencies execute tailored and culturally relevant campaigns that engage U.S. Hispanic consumers. The company connects its vetted Latina and Latino content creators with branded marketing opportunities to produce results-driven programs including brand ambassadorships, branded content development, product reviews, influencer-brand events, Twitter Parties, Facebook chats, online media interviews and other customized programs.
The company is part of the corporate group that includes the annual Hispanicize Event, Being Latino, Hispanicize Wire and the Hispanic PR Blog.
About iBlog magazine
iBlog magazine is the leading online business resource and national print magazine for professional women bloggers and influencers who want to grow a thriving business. iBlog connects professional bloggers of all backgrounds with social media experts, top bloggers, national brand executives, agency and PR Firm representatives and internet marketing specialists. iBlog provides its members with exclusive content that delves into the hottest issues in the women's blogging industry and provides access to the resources and experts that bloggers and influencers need to succeed! Visit them at iBlogmagazine.com.
About BodenPR
BodenPR is a national U.S Hispanic PR & Social Media Agency. The company's client roster includes McDonald's, Target, Cricket Wireless, PepsiCo. and Jardencs among others. In 2015 alone, BodenPR's work has been nominated as a finalist for Best Multicultural Social Media Campaign of the Year by PRWeek and is also a finalist for Hispanicize's Tecla Awards in the category Best Social Media Campaign of the Year.
BodenPR is a strong advocate of the advancement of women and girls. The company sits on the Latina Advisory Board of Girls Inc., the preeminent advocate for the empowerment of girls & women in the U.S. and is also a part of Count Me In for Women's Economic Independence. BodenPR is proud to give a portion of the company's profits to organizations that advance and protect the lives of at risk girls. BodenPR believes the opportunity to nurture, grow and empower women is critical to strong economic and social progress.
Please visit www.bodenpr.com for more information.