LAS VEGAS, Nev., June 8, 2016 (GLOBE NEWSWIRE) -- via PRWEB - OfferCraft, a software gamification company, has partnered with Northern Quest Resort & Casino in Spokane, Washington, to gamify emails, social media, and even staff-guest interactions across the property. The program has proven so popular that thousands of people have already won meals, slot play, free rooms and more.
Patrons can play games in a variety of ways and settings. Poker players were recently offered a chance to win a coveted spot in a poker tournament, driving excitement and anticipation. And one of Northern Quest's Fatburger franchises offered exclusive prizes to Email Club members redeemable at their north Spokane location.
"Not only does OfferCraft have an innovative product," says Northern Quest Executive Director of Casino Operations, Kevin Zenishek, "they have provided outstanding implementation support. Their ingenious way of distributing offers has increased our potential for email capture, while entertaining our guests and providing them with targeted and meaningful rewards. We believe OfferCraft gives us a competitive advantage in our market."
Heavily influenced by behavioral economics, OfferCraft's software platform blends gamification tools with deep insights into human psychology to deliver hyper-engaging incentives that inspire customers and employees. Unlike traditional promotions or employee incentives, OfferCraft's games and rewards can actually change themselves and evolve over time.
As an example, using OfferCraft's SmartRewards functionality, Northern Quest's Camas Club members can sometimes trade one prize for another. During one email campaign, 34.9% of patrons swapped their original reward for a prize they liked better -- improving the customer experience and helping Northern Quest better tailor future offers.
"Northern Quest is always pushing hard to deliver more value to their players. It's been great to watch them use our software to do such impressive things with their weekly Senior Day drawings, their email promotions, and more," said OfferCraft CEO Aron Ezra. "And we're just getting warmed up!"
For more information about Northern Quest Resort & Casino, visit NorthernQuest.com.
For more information on OfferCraft or to schedule a free demo, please visit OfferCraft.com or stop by booth #1857 at this year's HITEC show on June 20-24th in New Orleans.
ABOUT NORTHERN QUEST RESORT & CASINO
Northern Quest Resort & Casino is located just 10 minutes west of downtown Spokane and only 5 minutes from Spokane International Airport. Proudly owned and operated by the Kalispel Tribe of Indians, it's the only tribally owned resort in the Inland Northwest to be awarded both the AAA Four Diamond Award and the Forbes Travel Guide Four-Star rating. Northern Quest welcomes visitors with a contemporary urban setting and 250 luxurious guest rooms and suites. Be pampered in the upscale La Rive Spa, one of only three Forbes Travel Guide Four-Star rated spas in Washington State. Satisfy your hunger at one of 14 restaurants and lounges offering everything from burgers to fine dining, including the AAA Four Diamond Masselow's Steakhouse, the only Four Diamond restaurant in Eastern Washington. Cheer on your favorite team with the largest HDTV screen (measuring 30-by-10 feet) east of the Cascades, try your luck with true Las Vegas-style gaming or enjoy world-class entertainment. Discover more about Northern Quest Resort & Casino at http://www.northernquest.com.
ABOUT OFFERCRAFT
OfferCraft is a Software-as-a-Service company that helps organizations craft better offers and incentives. Inspired by behavioral economics, OfferCraft's unique gamification software makes traditional incentives far more fun and effective -- motivating many more people to use them. The platform weaves together tools ranging from customizable games to next-generation rewards to sophisticated learning algorithms. Clients use it to invigorate marketing campaigns, training, employee engagement efforts, surveys and more, often doubling or tripling their participation rates. OfferCraft serves enterprise customers across multiple industries, including retail, hospitality, healthcare, transportation, entertainment, and energy. For more information or to request a demo, visit http://www.OfferCraft.com.
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