Growth in focus at Scandic’s Capital Markets Day

Today, Scandic held its first Capital Markets Day, The company presented its
valuecreating business model at the same time as members of the Executive
Committee shared their views on the market, today’s operations and planned
investments for future growth and profitability. The company reiterated its
positive view that demand in the market will continue to be good during the rest
of the year. Scandic’s existing strategy, the Group’s financial goals and the
dividend policy remain unchanged.
Scandic, the largest hotel company in the Nordic countries that was listed on
December 2, 2015, held its first Capital Markets Day today in Stockholm.
President and CEO Frank Fiskers, Chief Financial Officer Jan Johansson, Chief
Commercial Officer Thomas Engelhart and Head of Denmark Jens Mathiesen spoke at
the event.

Among other things, Scandic presented its long-term strategy which was adopted
in early 2016. The strategy aims to develop the Group's activities in accordance
with the Group's financial targets. Scandic's strategy is to develop and
strengthen its leading position in the Nordic hotel market, particularly in the
seven biggest cities in Germany. The company intends to grow by two to four
hotels per year.

Scandic’s medium and long-term financial goals and dividend policy remain
unchanged. Scandic’s goals and dividend policy are as follows:

  · Annual average growth of 5 percent in net sales over a complete business
cycle, excluding M&As.
  · Average adjusted EBITDA margin of 11 percent over a business cycle.
  · Net debt in relation to adjusted EBITDA of 2-3x.
  · At least 50 percent of annual profits.

- We have good momentum within the Group and I’m proud of Scandic's strong
position in our main markets in the Nordic region as well as the performance of
our three hotels in Germany. It’s clear that our strategies are working well and
that our proactive approach and ability to identify and realize new hotel and
revenue opportunities are delivering results. We are well in line with our
growth goals and we continue to have a positive outlook on the market for the
rest of the year, says Frank Fiskers, President & CEO of Scandic Hotels Group.

Presentations and videos from the day will be available at
www.scandichotelsgroup.com
from September 30, 2016.
For more information, please contact:

Ann-Charlotte Johansson, VP Communications & IR
Email: ann-charlotte.johansson@scandichotels.com
Phone: +46 72 180 22 44
www.scandichotelsgroup.com