Scandic Hotels’ Lena Bjurner nominated for HR Director of the Year award 2017

Lena Bjurner, HR and Sustainability Director at Scandic Hotels Group, has been
nominated for Universum Awards’ HR Director of the Year 2017. Lena has been
recognized among other things for her work to strengthen the company’s employer
brand and the way she has highlighted diversity in the company and made it into
an asset.
Universum’s title – HR Director of the Year – is awarded to the HR Director who
has realized the importance of working actively with employer branding and has
anchored the issue in the management team in addition to actively participating
in and driving employer branding activities.

- At Scandic, our strong employer brand comes from inside. When you take care of
your employees, you will attract others who don’t work for you yet. Inspiring
leadership and culture is everything, says Frank Fiskers, President & CEO of
Scandic Hotels Group.

- Naturally, I’m extremely happy and proud that the work my colleagues and I are
doing has been recognized like this. It’s wonderful to be an inspiration to
others, says Lena Bjurner, HR and Sustainability Director at Scandic Hotels
Group.

Universum’s reasoning for Lena Bjurner’s nomination:
“In her new role, this person has gotten work related to employer branding
issues off to a flying start and has endeavored to have a Nordic approach in
doing so. Additionally, she emphasizes the importance of highlighting diversity
within the company as a unique characteristic and of showing the breadth and
depth of the possibilities that exist for young people within the company. In
this work, she has engaged and involved the management so that employer branding
is not solely an issue related to HR. We believe this will propel the work. And
we
also believe this Human Resources Director can be an inspiration to others.”

The HR Director of the Year will be named at the Universum Awards held in March
2017.

For more information, please contact:
Anna-Klara Lindholm, PR Manager, Scandic Hotels Group
Email: anna-klara.lindholm@scandichotels.com
Phone: +46 70 97 35 231
www.scandichotelsgroup.com

About Scandic
Scandic is the largest hotel company in the Nordic region with 14,400 team
members and a network of close to 230 hotels with about 44,000 hotel rooms in
operation and under development. Scandic Friends is the biggest loyalty program
in the Nordic hotel sector with 1.8 million members. Corporate responsibility
has always been a part of Scandic’s DNA and Scandic has been named Best Hotel
Brand in the Nordic countries (BDRC). Since December 2, 2015, Scandic has been
listed on Nasdaq Stockholm. www.scandichotelsgroup.com