SANTA MONICA, Calif., Sept. 28, 2017 (GLOBE NEWSWIRE) -- MomentFeed, the leader in mobile customer experience management for multi-location brands, today announced its new partner integration program called MomentFeed Connect, which is now part of the company’s Mobile Customer Experience (MCX) Management Platform. This new partner ecosystem and connector infrastructure will improve the mobile consumer experience and provide MomentFeed clients with the insights they need to make better marketing decisions, and to optimize their efforts to engage with their mobile consumers.
The announcement was made at MomentFeed Engage (#engage2017), the company’s annual client summit where top multi-location brands gather to learn how to improve the mobile experience for their customers, understand what industry leaders are doing to increase revenue using mobile, and hear how new capabilities from the most-used mobile networks can help.
As part of the MCX Platform, MomentFeed Connect will provide an easy way to integrate the MomentFeed platform with hundreds of CRM, help desk, data warehouse, marketing dashboard and vertical market specific systems and applications. Information is managed through a robust, easy to configure workflow process and can be exchanged with transactional and reporting systems. Multiple classes of applications can work with each MomentFeed module to add operational efficiencies, higher-order insights on behavior and attribution, and to enhance every step of the mobile customer journey.
“We designed MomentFeed Connect to help multi-location brands create more differentiated mobile customer experiences by leveraging information that lies across the enterprise to attract new customers, and better serve loyal customers,” said Robert Blatt, CEO of MomentFeed. “The Connect two-way API integration enables distributed organizations with dozens or hundreds of consumer-facing locations to quickly respond to customers as well as gain critical insights into their shopping patterns and behaviors.”
"The convergence of mobile marketing and mobile ordering offers limitless possibility for brands trying to win the digital shift," said Jackie Berg, Senior Director of Marketing at Olo, a SaaS digital ordering engine for restaurant brands. "Being part of the MomentFeed Connect program helps our restaurant brands amplify the power of their digital program, with clear ROI tracking along the way. MomentFeed's ability to reach guests with context and location in such a personalized way should be a no brainer for restaurant marketers."
“We’re proud to be at a foundation partner in the MomentFeed Connect program,” said Matt Moog, CEO, PowerReviews. “We see a huge opportunity to help brands gather more reviews, and really understand their customers with deeper insights into customer sentiment and advocacy programs. MomentFeed stands out because they empower brands to use digital channels to drive both in-store and ecommerce sales, letting consumers decide how they want to buy.”
Multi-location brands can use MomentFeed Connect to:
- Create a Differentiated Customer Experience: Connect provides the ability for enterprises to leverage data from other systems in real-time to populate profiles on social media sites, on mobile ads, on website landing pages or on branded mobile apps.
- Deliver More Responsive Customer Communications: Connect enables MomentFeed clients to aggregate reviews and direct customer inquiries from Facebook, Google, Yelp and others. Connect gives customer care groups access to those customer communications in their preferred systems, so any customer inquiry that needs escalation or an individual response can be delivered to the right person for rapid resolution.
- Gain More Customer Insight: Brands can see metrics from different systems rolled together in comprehensive reports and dashboards, and link online and offline channels to in-store sales on a location-by-location basis for more compressive and insightful marketing attribution. Companies will also see ratings during peak hours or staff schedules, revenue changes as marketing campaigns run, and create a comprehensive marketing dashboard with digital and non-digital campaign results.
- Boost Online Reputation: Customer reviews are a central part of a brand’s story and identity. Connect provides the ability to have customers submit testimonials on every store page in a brand’s Location Finder, and highlight each location’s “star rating” in search engine results to make every store stand out.
MomentFeed Connect enables retailers, restaurant chains, banks and many other multi-location consumer services businesses to be more authentic, relevant and responsive with their customers. Improving the mobile customer experience positively influences brand preference and loyalty, and fully leverages the power of digital neighborhood marketing to increase sales.
For additional information on MomentFeed Connect, please visit: https://momentfeed.com/blog/momentfeed-connect-delivers-the-complete-picture/
About MomentFeed
MomentFeed's mobile customer experience management software enables multi-location brands to make their nearest location the best choice for every mobile customer. The modular Mobile Customer Experience management platform helps organizations manage distributed consumer engagement at the store or field level, creating a mobile customer experience that is more authentic, relevant and engaging for local consumers.
With an integrated management and reporting system that spans multiple channels including mobile search, social media, digital advertising and customer care, the MCX platform helps continuously and predictably capture more in-store sales for retailers, restaurant chains, banks, auto dealers, insurance companies and other franchised and corporate-owned multi-location businesses. MomentFeed was founded in 2010 and is headquartered in Santa Monica, California. For more information visit www.momentfeed.com, follow us on Facebook, and also on Twitter (@MomentFeed).
Contact:
Chad Torbin
Speakeasy Strategies on behalf of MomentFeed
415.548.6536
Chad@speakeasystrategies.com