SAN FRANCISCO, Jan. 24, 2018 (GLOBE NEWSWIRE) -- Technological advancements are changing the event industry for the better as technology takes on a more active role in enabling better experiences for participants throughout the full lifecycle of the event, from ticket purchasing to the actual onsite experience.
Platforms such as Sava.events have adapted to these trends, integrating innovative technology in order to make event management easier for the organizers and help them engage their participants in more meaningful ways.
SpiceFactory, a digital product innovation company behind the Sava platform, reveals the top five tech trends that are set to impact the event industry in 2018 and beyond.
Conversational Experiences
During live events and conferences, the attention of the audience is stretched thin and organizers need sophisticated, interactive tools to capture and direct attendees’ attention towards the event content and information that is most relevant to them. Enter event chatbots.
Event organizers will increasingly leverage chatbots to deliver conversational experiences to attendees via their preferred messaging channel. They will be able to do this with little to no human interaction while still keeping the “personal touch.” Participants love chatbots because they don’t need to download another app or learn a new tool - they can engage with event content and get answers to questions within a familiar interface they already use daily.
In 2018, providers are going to focus on the chatbot ‘smarts,’ putting the AI to work and leveraging machine learning to create predictive algorithms to improve user experience.
Everything Goes Real-Time
Whether it's event information, logistics support, or interaction with presenters during sessions, attendees want it now and organizers will need to up their game and deliver. Chatbots, as mentioned above, are one tool event organizers can use to enable real-time interaction with their attendees at scale.
Organizers also need to be able to update their event content in real-time, preferably in one location, and have it instantly synced across all the “views” or channels they are using e.g. Web, mobile, messaging apps, and digital signage. Plus, they need to get real-time attendee feedback via live polls and ratings, so they can react in a timely manner and improve their experiences on the fly.
The “real-time” trend is not slowing down and 2018 will see more tools that power real-time data, insights, and engagement.
Increased Personalization
Event attendees are demanding more contextual and personalized experiences and we are already seeing different personalization features as part of the more advanced event management tools.
This year, the focus will be on the tools that enable event participants to create their own personalized agenda, network with other participants based on common interests, get session/talk recommendations based on the sessions they already attended or rated, and more.
It’s all about leveraging data to tailor event content to the interests of each individual attendee.
All-in-one Platforms
Organizers have been focusing on event apps for years now, and juggling multiple other tools to manage the entire event lifecycle. Apps are now the standard that attendees expect and that organizers can deliver without breaking the bank.
But there’s a new breed of tools evolving and they are built specifically around organizers’ needs, enabling them to manage event agendas and the in-venue tech, engage attendees on multiple channels, and get real-time behavioral analytics from a single platform.
These all-around event management platforms already exist, and their capacity to deliver will only grow in 2018.
Live Digital Signage Content
Conference venues are full of screens and they are perfect for enhancing the event experience and providing live information and content to attendees. These digital signage displays enable organizers to present upcoming sessions, best rated talks, social walls, live updates, and different types of branded content to create a more engaging conference experience.
Managing this wealth of content from a central dashboard is what event organizers are looking for and the tools that enable this will be one of the key event technologies this year.
About SpiceFactory
SpiceFactory is a digital product agency focused on building software products that solve real problems, build brands, grow businesses, and deliver transformative experiences for the end users. Driven by real-life experiences, the company developed Sava.events event management platform to simplify and streamline the process of managing the entire event lifecycle.
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