SANTA ROSA, Calif., Sept. 13, 2018 (GLOBE NEWSWIRE) -- FaceAffinity™, the global leader in Face Pattern Analysis, has applied its proprietary technology to analyze the key personality traits of Brett Kavanaugh, President Trump’s nominee to replace Justice William Kennedy. The Company also profiled all existing Supreme Court justices, to determine how Mr. Kavanaugh would fit with the sitting Justices.
FaceAffinity™ – the Company’s flagship product – is based on the science of Face Pattern Analysis (FPA). The Company’s proprietary algorithm scans a face in images and returns information on the pictured individuals’ personality traits. FaceAffinity™ offers many benefits over traditional personality tests, which are often biased by the taker’s desired outcome.
Wayne Rowlands, FaceAffinity’s Co-Founder, said, “We thought it would be interesting to look at the Supreme Court as a 'team' based on key personality traits, rather than along political lines. No matter their ideologies, these are still complex people with unique combinations of personality traits – and taken together it is an interesting mix of people that actually have much in common.”
Using face images of the current Supreme Court justices and the nominated justice, Brett Kavanaugh, the FaceAffinity Team has performed personality assessments for each. The complete article for this press release and additional information can be found at: http://faceaffinity.com/you-be-the-judge-brett-kavanaugh/
Here is a summary of the results for Brett Kavanaugh and the other sitting Justices:
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/a38eee2f-e212-4fc4-8eea-3fe7936ac089
Mr. Rowlands added, “Team building goes beyond specific tasks and skills – it involves aspects of interpersonal interaction, communication styles, learning styles, and other personal preferences. We believe face pattern analysis, and our FaceAffinity™ application in particular, enables enhanced team building and recruitment.”
Here are descriptions of the key personality traits for FaceAffinity™ – all of which individually and in combination have implications applications for marketing, staffing and other matching applications. All these traits are measured on a scale, allowing FaceAffinity to fine tune results. Enterprise customers may select any of the traits, or combinations, to identify potential customers, employees or partners – all based on the enterprises’ needs and products and services.
Concise: These individuals are brief in their delivery of words and will get turned off by long verbose conversation or over-explanation. They can be direct and to the point.
Gains Confidence Through Knowledge: These individuals build their confidence through knowledge and experience. They do much research before decisions and may be uncomfortable with unfamiliar tasks or situations.
Thrifty: These individuals tend to hold on to their money but may enjoy spending it on themselves. They have a knack for prioritizing their spending and maximizing the value of what they receive.
Sensitive: These individuals are extremely aware and concerned as to what others are saying and thinking.
Energetic: These individuals have an enormous amount of stamina and a seemingly endless supply of energy - they keep going when others give up.
Multitasker: These individuals are very easy going, with a knack for seeing the big picture. They have a high tolerance for putting up with things and can take on many projects at the same time, until a point of excess.
Intellectual: These individuals can and often do spend considerable time mentally trying to work things out or come up with new ideas.
Flexible: These individuals can focus in the moment and drive the tasks at hand. They enjoy working on detail-oriented projects. They have a high level of presence in the moment, and their intentions can be highly focused.
Precise: These individuals immerse themselves in a task, applying extreme levels of focus. This intensity grants these individuals a high awareness of mistakes and directs them towards detail-oriented careers.
Descriptive: These individuals express themselves very freely and openly and talk at length, describing details with a deep capacity for sharing. Other types of communication may also come easy for them.
Loves a Challenge: These individuals enjoy a leading role in life. They look and act as though they are in charge and radiate self-assurance. They are bold, assertive and commanding of most situations.
Witty: These individuals have a dry sense of humor, which those in tune with them will enjoy. Humor may help them laugh off criticism as a way of coping but may come across as sarcastic.
ABOUT FACEAFFINITY™ / SONOMA MEDIA PARTNERS, INC.
Based in Santa Rosa, California, FaceAffinity™ (wholly-owned by Sonoma Media Partners, Inc.) is focused on developing disruptive face pattern analysis technology for use in marketing, security, staffing, artificial intelligence and other consumer and enterprise applications. FaceAffinity™ is the first face pattern analysis API for the web, tablets and smartphones, and uses the analysis data to identify someone’s innate strengths and attributes.
Contact: Wayne Rowlands, CEO WRowlands@SonomaMediaPartners.com
For more information about FaceAffinity™ please visit www.faceaffinity.com
Twitter: @FaceAffinity
Facebook: https://www.facebook.com/faceaffinity
©2018 Sonoma Media Partners, Inc.
2751 4th Street, Suite 128
Santa Rosa, CA 95405 USA
Tel + 1 (707) 543-1413