Foresight Research: Shoppers returned to auto shows post-Covid
August 25, 2022 13:14 ET
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Foresight Research
ROCHESTER, Mich., Aug. 25, 2022 (GLOBE NEWSWIRE) -- Two years after Covid-19 brought an abrupt halt to large public gatherings across the country, millions of America’s car shoppers returned to...
Foresight Research: In the Middle of the Pandemic the Central Florida Auto Show was Conducted. How Did It Go?
January 26, 2021 16:39 ET
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Foresight Research
ROCHESTER, Mich., Jan. 26, 2021 (GLOBE NEWSWIRE) -- A new study has just been completed that fully analyzes the success of the Central Florida (Orlando) Auto Show. Starting in March of 2020 auto...
Foresight Research: Selecting Auto Events that Move the Needle
January 29, 2020 10:09 ET
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Foresight Research
ROCHESTER, Mich., Jan. 29, 2020 (GLOBE NEWSWIRE) -- Clients have been asking for a report that would be specifically designed for the planning and budgeting of sponsored auto events. They say:...
Questions about Measuring the Value of Automotive Events
May 08, 2019 15:27 ET
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Foresight Research
ROCHESTER, Mich., May 08, 2019 (GLOBE NEWSWIRE) -- Experiential marketing is hot! Younger buyers have returned to the auto market and they attend events. Steve Bruyn, CEO of Foresight Research...
Foresight Research: Planning, Budgeting and ROI of Sponsored Auto Events
December 11, 2018 13:16 ET
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Foresight Research
ROCHESTER, Mich., Dec. 11, 2018 (GLOBE NEWSWIRE) -- Clients have been asking for a report that would be specifically designed for the planning and budgeting of sponsored auto events. They say:...
Foresight Research: Owners of New and Used Vehicles Buy Lots of Accessories
May 01, 2018 14:15 ET
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Foresight Research
ROCHESTER HILLS, Mich., May 01, 2018 (GLOBE NEWSWIRE) -- There is something like 250 million vehicles in operation in the United States and the average age of those vehicles is about 11 years old. ...
Foresight Research: Increasing auto show attendance your goal? Might be time to reevaluate your media mix strategy
September 25, 2017 12:08 ET
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Foresight Research
ROCHESTER, Mich., Sept. 25, 2017 (GLOBE NEWSWIRE) -- Recently Foresight Research participated in a panel discussion about the auto show industry. The discussion was produced by Autoline.com and...