Eyetracking Heatmaps Show Ad Placement is Key Variable in Building Brand Awareness
April 09, 2008 14:28 ET
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MarketingSherpa
SAN FRANCISCO, April 9, 2008 (PRIME NEWSWIRE) -- An online advertising eyetracking study using Eyetools, Inc.'s heatmaps technology, conducted for "MarketingSherpa's 2008 Online Advertising Handbook +...