MOUNTAIN VIEW, CA – March 16, 2001 – Nokia Internet Communications, a division of Nokia Inc. (NYSE: NOK) based in Mountain View, California, has launched its first global print campaign. The campaign is designed to raise awareness of Nokia’s position as a leading provider of IP Network Security and Virtual Private Network (VPN) solutions. The campaign promotes the theme “Welcome to the Real World”, highlighting Nokia’s ability to provide security products that address the real problems that people have today when conducting business through the Internet.
“Nokia is a leader in mobile communications and connecting people to people. Nokia Internet Communications enhances this connection by bringing a new level of security and reliability to the network – enabling an Internet transaction that is personal and trusted, ” says Julie Parrish, vice president of Marketing for Nokia Internet Communications. “Since its inception in October 1999, Nokia Internet Communications has become one of the fastest growing divisions of Nokia and has already established a market-leading footprint in the IP Network Security and VPN market segments. We need to continue to build our market position and now is the time to get this message out to the market.”
Created by the San Francisco office of Contra Integrated, a global advertising agency, the new campaign reinforces the globally recognized Nokia brand by using the familiar colors and people-oriented graphics. The advertisements will appear in more than 50 leading business publications worldwide including Network Magazine in the US, the Asian edition of The Wall Street Journal and the UK’s Financial Times. Throughout the year, the current ads will be refreshed with new rotations featuring Nokia Network Security Appliances and Virtual Private Network products. Direct marketing, web and sales collateral will also leverage the new look.
About Nokia Internet Communications
Nokia Internet Communications, headquartered in Mountain View, California, provides world-class Network Security, Virtual Private Network and Wireless Software solutions that ensure the security and reliability of corporate enterprise and managed service provider networks. Nokia is committed to enhancing the end user experience by bringing a new level of security and reliability to the network, enabling an Internet transaction that is personal and trusted -- each and every time. For more information, please visit www.nokia.com and click on Secure Network Solutions.
About Nokia
Nokia is the world leader in mobile communications. Backed by its experience, innovation, user-friendliness and secure solutions, the company has become the leading supplier of mobile phones and a leading supplier of mobile, fixed and IP networks. By adding mobility to the Internet, Nokia creates new opportunities for companies and further enriches the daily lives of people. Nokia is a broadly held company with listings on six major exchanges.
Further information:
Nokia Internet Communications Americas
Laurie Armstrong
tel. + 1 650 625 2424
laurie.armstrong@nokia.com
Nokia Internet Communications Europe
Claire Backhurst
tel.+44 7788 145460
Maarit Oikarinen
tel.+358 40 830 1108
www.nokia.com