American Identity Moves Up in Recent Ranking

Nabs the Number-Two Spot in the Promotional Products Industry


KANSAS CITY, Mo., June 19, 2001 (PRIMEZONE) -- American Identity is ranked the number-two distributor, based on sales figures, for the year 2000 by the Advertising Specialty Institute. The company climbed two spots from its number four ranking in 1999 and plans to maintain its aggressive market stance.

"We continue to build our infrastructure and organization, reinforcing our position as the nation's leading promotional products provider for Fortune 1000 companies," said Donald B. Berryman, CEO of IdentityNow, the parent company of American Identity. "We are proud to receive this acknowledgement, as it is yet another milestone marking our path to becoming number one."

"We are excited by this prestigious industry recognition," said Roger Henry, President of American Identity. "And as the economic picture firms up later this year in conjunction with our increased sales under our Official Olympic premium merchandise license, we have the top ranking in sight."

American Identity, the largest, privately held distributor of corporate logoed merchandise in the United States, continues to acquire new accounts and build its range of program services available to clients. With more than 120 of its 350 Fortune 1000 clients now conducting business electronically over interactive commerce Websites produced by American Identity, the company is generally regarded as being at the forefront of the e-commerce movement.

About American Identity

American Identity is the largest, privately held distributor of corporate logoed merchandise in the United States. It serves 350 of the Fortune 1000 companies and has been an official supplier to sponsors of The United States Olympic Committee since 1988. The company is headquartered in Kansas City, Mo., and employs more than 900 people nationwide. For more information, visit www.americanidentity.com.

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