MAYNARD, Mass., Jan. 9, 2002 (PRIMEZONE) -- MarketOne International, the premier provider of sales and marketing intelligence for global companies with a complex product and/or solution sell, today detailed its approach to demand creation. Specifically, the company bridges the sales intelligence gap by penetrating key accounts and speaking to the real decision-makers. As a result, MarketOne enables its customers to decrease the sales cycle for a faster close while creating a continuous sales pipeline.
"MarketOne International utilizes a proven methodology to deliver a tangible ROI to its customers," said Fred Ewald, MarketOne's General Manager. "We approach each company on our client's target list to discover the business pain that drives a purchase initiative by engaging the decision-makers in real conversation. Consequently, we are able to provide leads that close."
In addition to seeing the unmet need for business-to-business demand creation, MarketOne's management understands that in this global marketplace, the best sales opportunities may exist outside the U.S. In the last twelve months, MarketOne has added over two-dozen foreign language speakers to its staff, and has the capability to research virtually any company anywhere in the world. In accordance, MarketOne International recently changed its name from MarketOne Associates to reflect this change.
MarketOne has conducted successful sales lead development campaigns into over 30 different countries across North and South America, Europe and Asia-Pacific. The key has been MarketOne's multi-lingual staff that understands the unique selling etiquettes and relationship-building styles found in different cultures. The company's client roster includes McKesson, IBM, PricewaterhouseCoopers, EDS, Siebel Systems and Oracle Corporation.
Scott Cunningham, Manager within META Group Consulting's IT Vendor practice, stated, "Providing critical sales cycle information and pain point needs are key components in helping global companies manage their sales and marketing process. This market intelligence enables customers to apply the right resources, at the right time to move a lead towards a sale. Optimal solutions should deliver sales intelligence that drive down sales and marketing costs, maximize revenue opportunities, and ultimately maximize an organization's most valuable asset -- the sales persons' time."
"Our growth in a down economy demonstrates the compelling nature of our service. Simply stated, we search the world to find customers for our clients. There is no shorter path to ROI than that," said Spencer Harvey, MarketOne's President. "We achieved these results because MarketOne's staff is comprised of professional sales intelligence gatherers -- people who have years of experience prospecting and researching technology markets. They know how to talk to Fortune 500 VP's who are empowered to purchase millions of dollars worth of our client's products."
Quality control is also an integral part of MarketOne's sales process, guaranteeing that the sales intelligence is accurate and complete. Moreover, MarketOne's staff is incented to gather the facts about every target account they are assigned, regardless of whether the account develops into lead. Definitive information about why an account will not purchase is just as important as information describing a hot sales opportunity.
About MarketOne International
Established in 1998, MarketOne International is the premier provider of sales and marketing intelligence for business development and marketing executives of global companies with a complex product and/or solution sell. The company bridges the sales intelligence gap by penetrating key accounts and speaking to the real decision-makers. As a result, MarketOne enables its customers to decrease the sales cycle for a faster close while creating a continuous sales pipeline. Current clients include McKesson, IBM, EDS, Siebel Systems and an array of small and mid-sized companies. The privately held company employs approximately 100 people at its headquarter offices in Maynard, MA. For more information, visit the Web site at http://www.marketoneinternational.com.