SAN DIEGO, Jan. 15, 2002 (PRIMEZONE) -- Convinced it's impossible to add a touch of romance to your Valentine's Day plans without spending a small fortune? Proflowers says think again. According to a recent survey conducted on behalf of Proflowers, 64 percent of Americans believe flowers are more romantic than jewelry, candy, clothing or dinner.
Whatever your plans for Valentine's Day romance, Proflowers has the freshest flowers to add luxury and ambience to your celebration. Choose from a selection ranging from stargazer lilies, mixed roses, and carnations to whimsical plants including lucky bamboo or potted gardenias. And feel confident about your Valentine's Day gift -- 55 percent of those surveyed will agree that flowers are an affordable luxury well worth giving.
"Fresh flowers are an affordable luxury that will enhance the holiday," said Bill Strauss, CEO of Proflowers. "With a wide selection of flowers from $29.99 to $99.99, customers will not only get the most value from their purchases, they'll be able to select an arrangement that's personalized for that special someone."
The excitement of romance will fill the air when your special someone receives his or her delivery. Proflowers are handpicked and delivered within 24 to 48 hours so your Valentine can enjoy watching his or her bouquet from bud to blossom over the course of a week.
The Proflowers 7-Day Freshness Guarantee ensures that the fresh flowers your special someone receives are certain to leave a lasting impression well past the date. So, if you're thinking about ways to increase your chance for a romantic evening, do what 75 percent of the men and 68 percent of women surveyed are thinking, order fresh flowers.
About Proflowers
Proflowers, Inc., headquartered in San Diego, California, is the largest direct-from-the-grower flower company in the U.S. and the first flower retailer to offer a 7-Day Freshness Guarantee. Using its proprietary supply chain compression solution for the floral industry, the company offers customers an ever-growing variety of fresh, affordable flowers and plants through its network of growers. The company's international presence includes shipping capabilities to 25 countries worldwide. In 2001, BizRate named Proflowers to its "Circle of Excellence" as one of the 20 best e-tailers; in addition, Proflowers has sustained the number one florist ranking from BizRate for two straight years. Proflowers also earned Forrester's number one PowerRankings in the Flower category for two consecutive periods in 2000. Proflowers was launched by Jared Polis in 1998.
The survey of 493 men and 527 women, 18 years of age and older was conducted by International Communications Research (ICR) on behalf of Proflowers.
Press note: For a copy of the raw tabulations, please contact Rachel Litcofsky of MS&L at 212-213-7454 or Rachel.Litcofsky@mslpr.com