STOCKHOLM, Sweden, Dec. 17, 2002 (PRIMEZONE) -- Freeserve, Britain's leading Internet portal and ISP with over 4.7 million users per month, is today launching Freeserve Bingo together with Boss Media (Other OTC:BMDIF) (Stockholm:BOSS) and the long-established British gaming company Victor Chandler.
Freeserve is aiming to take part of the traditional bingo market, which in Britain is worth around 1.1 billion pounds. Terrestrial bingo halls in Britain had around 95 million visits last year -- seven times more than the number of visits to league football matches. Freeserve bingo will go live today on http://www.freeservebingo.co.uk
"We are very pleased with the deal for several reasons. Naturally, we have great hopes of future royalty revenues with a partner that has millions of customers, but in addition Freeserve and Victor Chandler are good reference customers in the British gaming market. The deal shows that we have created a good bingo product that can be sold to demanding customers even in its first month," said Peter Bertilsson, President and CEO of Boss Media.
Boss Media's bingo software, which was launched at the Global Gaming Expo held in Las Vegas in September this year, is seen as a future niche growth area to complement the casino platform that has been the company's main product to date. Freeserve is the first big customer to choose Boss Media's bingo platform.
Freeserve (http://www.freeserve.com) is a leading British Internet Service Provider and portal which focuses on content, e-commerce and Internet access. Freeserve has over 2.5 million registered active users and more than 4.7 million unique users. Freeserve is part of the French company Wanadoo SA, a pan-European media and service company whose biggest shareholder is France Telecom.
Victor Chandler Worldwide (VCW) is one of the foremost gaming operators on the Internet and is also Britain's biggest independent betting company with over 50 years in the industry. Victor Chandler already runs various Internet casinos using software from Boss Media: Victor Chandler casino (www.victorchandlercasino.com) and Victor Casino (www.victorcasino.com).
The Boss Media AB (publ) Group is one of the world's leading providers of systems for digitally-distributed gaming entertainment. Potential licensees are offered a customized gaming system, an integrated payment system and the maintenance and administration services necessary for the daily operation of the licensed gaming system. Boss Media's shares are quoted on the Stockholm Stock Exchange's O-list. For more information on Boss Media visit http://www.bossmedia.com.
For further information please contact:
Peter Bertilsson, President and CEO Boss Media AB (publ) Tel.: +46 (0)470-70 30 01 or +46 (0)709-93 25 54 E-mail: pbe@bossmedia.se Ulrika Persson, Investor Relations Boss Media AB (publ) Tel.: +46 (0)470-70 30 00 or +46 (0)733-36 77 69 E-mail: up@bossmedia.se
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