Beneficial Health Co-Sponsors Xtreme Cagefighting Championships


SALT LAKE CITY, Aug. 12, 2004 (PRIMEZONE) -- Beneficial Holdings, Inc. (Pink Sheets:BFHJ) announced today that they joined Budweiser, Hooters and Harley Davidson in co-sponsoring the Xtreme Cagefighting Championships held August 11, 2004 at the Buffalo Chip in Sturgis, South Dakota.

During these fights Beneficial Health Spokespersons and NHB fighting champions Jeremy Horn and Justin Ellison gave away T-Shirts promoting WillpowerRX.

WillpowerRX is a proprietary, weight-loss formula designed to help people lose weight, suppress their appetites and reduce their cravings for carbohydrates naturally(1). WillpowerRX is also ephedra free and can be purchased at CVS/Pharmacy stores nationwide or online at www.WillpowerRX.com.

Beneficial's President Harvey Carmichael said, "We are very excited that we could co-sponsor this event and gain additional exposure for WillpowerRX. We strongly believe that the WillpowerRX formula can greatly help the 61% of overweight Americans lose weight naturally and safely when taken as directed."

Beneficial Holdings is a cutting-edge, nutraceutical company based in Salt Lake City, Utah that has developed several unique lines of dietary supplements marketed under the name of Beneficial Health Systems. Beneficial's current product lines can be viewed at www.WillpowerRX.com, www.EnjoyRX.com, www.EnduranceRX.com and www.HerbalMuscle.com. Beneficial is committed to being a market leader and innovator within the nutraceutical field.

Additional information on Beneficial Holdings, Inc. can be found at www.beneficialholdings.com.

(1) These statements have not been evaluated by the FDA. This product is not intended to treat, cure or prevent disease.

Safe Harbor Note:

This press release contains forward-looking statements, which are made pursuant to the Safe Harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements involve risks and uncertainties that could cause actual results to be materially different. Factors include, but are not limited to, available funding, market acceptance, competition, recruitment and retention of personnel, dependence on key personnel and certain risks associated with the projects in which the Company is engaged to complete and others. The forward-looking statements should be considered in light of these risks and uncertainties. The Company disavows any obligation to update or correct any of its forward-looking statements.



            

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