PHOENIX, Sept. 14, 2005 (PRIMEZONE) -- MediaMax Technology Corp. (OTCBB:MMXT), seller of MediaMax(TM) enhancement and content protection technology, is proud to announce another technologic breakthrough. The software engineering team at SunnComm International (Pink Sheets:SCMI) has developed and fully-implemented localization routines that allow a single MediaMax CD to support multiple languages.
"The immediate benefit to our record label customers is that they can produce and release a single CD into various parts of the world while supporting multiple languages spoken in targeted countries," according to Scott Stoegbauer, VP sales and marketing for MediaMax Technology. "Previously, the estimated cost for localized development of the MediaMax interface, in 12 languages, was conservatively well over $100,000. Further, our strategic partners would have needed to produce separate CDs in support of many different languages, some of which would have produced little or no return on their investment." Stoegbauer continued, "This is a win-win situation. The record labels can now spread their production costs for a single CD across production for many different countries and SunnComm and MediaMax directly benefit due to the ease of implementing a myriad of languages. This new and unique CD technology was designed, developed and delivered under-budget and ahead of schedule."
SunnComm's new "Internationalization Process" is available today and supports every element of the MediaMax interface including menus, command windows, pop-up messages, prompts and every other textual component that supports the end user experience. The new technology has been demonstrated and shared with the Company's closest strategic record labels partners and the reception has been outstanding. There have already been several refinements based on record label feedback including the creation of a virtual language database that automatically stores a library of available languages as new international MediaMax CDs are played. The entire library is then made available to other international MediaMax CDs that may not have originally supported a particular language. The ability to "lock in" a selected language thereby making it the default language for subsequent use by a particular CD buyer has been added, as well.
SunnComm's Chief Technology Officer, Eric Vandewater comments, "We continue to work closely with the largest record labels in the world to ensure that MediaMax maintains its best-of-breed position within the entertainment industry. To that end, we have added several outstanding new software engineers to round out our highly talented research and development workforce. They include Neal Meyer, Shanti Bradford and Edward Heldman who are Senior Software Engineers formally from Intel, Empresa Solutions and Audio Lockbox, respectively. I am elated to welcome our new hires. They share our team's vision and enthusiasm and will provide us with the means to create the parallel development programs required to maintain our market leadership."
ABOUT SUNNCOMM
In just five years, SunnComm International Inc. (Pink Sheets:SCMI) has become the leader in digital content enhancement and security technology for audio compact disc media. MediaMax can be found on many Gold, Platinum and Double-Platinum selling Albums including Dave Matthews' Platinum-selling, "Stand Up" and most recently, Foo Fighters, "In Your Honor" and The Backstreet Boys, "Never Gone." Other popular releases that include MediaMax are Anthony Hamilton's Platinum CD, "Comin' From Where I'm From", J-Kwon's Gold "Hood Hop," and Velvet Revolver's "Contraband" which reached the #1 spot on Billboard's Top 200 Album Chart and achieved Double-Platinum status by selling more than 2 million units. Additionally, SunnComm's MediaMax technology has appeared on many other best-selling albums, totaling over 100 commercially released CD titles across more than 30 record labels. MediaMax Technology Corp. and SunnComm earn royalties for every disc manufactured that includes its proprietary copy management and enhancement software.
MediaMax is mastered directly on the audio CD and is accessible using a personal computer. SunnComm was the first company to commercially release a content-protected audio CD in the United States and co-developed and implemented an early version of the Microsoft Windows Media Data Session Toolkit (www.microsoft.com/presspass/press/2003/jan03/01-20SessionToolkitPR.asp) Bonus features include on-board press kits, artist-related promotions, videos, song lyrics, artist bio page, photo gallery, web links and tune-sharing capability through SunnComm's MusicMail(TM) functionality. For more detailed information about the company, its vision or philosophy, personnel, partners, and customers, please visit the company's Web site at (www.sunncomm.com), or call the Company directly at (602) 267-7500. For additional information or investor relations please contact:
Company contact: Investor contact: Peter H. Jacobs Investor Relations 602-267-7500 602-231-0681 peter@sunncomm.com press@sunncomm.com
ABOUT MEDIAMAX TECHNOLOGY
MediaMax Technology Corporation (OTCBB:MMXT), formerly QuietTiger, Inc. (OTCBB:QTIG) with its international reach, implements the delivery of digital content security products for the music and entertainment industry. With established long-term industry contacts throughout the world, the company understands the challenges surrounding digital content management and protection. The MediaMax Technology team of professionals has spent more than 50 years in the music and movie industry. MediaMax Technology (www.mediamaxtechnology.com) is the exclusive sales and marketing arm for SunnComm's MediaMax suite of products.
For additional information about the company, its vision, philosophy, partners, and customers, please visit the Company's Web site at www.mediamaxtechnology.com or contact:
Company Contact: Investor contact: Scott Stoegbauer Investor Relations 602-267-3800 602-231-0681 scotts@mediamaxtechnology.com press@mediamaxtechnology.com
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This news release contains predictions, projections and other statements about the future that are intended to be "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of l995 (collectively, "forward-looking statements"). Forward-looking statements relate to various aspects of the Company's operations and strategies, including but not limited to the effects of having experienced significant losses in the past and the risk that the Company may incur losses in the future; the Company's limited liquidity and significant indebtedness; its sales forecasts for future periods not being attained and the risk that the Company will not conclude additional revenue-generating license agreements covering its content protection and enhancement technologies; the Company's marketing, product development, acquisition investments, licensing and other strategies not being successful; possible future issuances of debt or equity securities; the possible incurrence of significant patent litigation expenses or adverse legal determinations that find our patents not to be valid; new business development and industry trends; the possible need to raise additional capital in order to meet the Company's obligations and most other statements that are not historical in nature. Important factors that could cause actual results to differ materially from those described in the forward-looking statements are described in cautionary statements included in this news release. In assessing forward-looking statements, readers are urged to consider carefully these cautionary statements. Forward-looking statements speak only as of the date of this news release, and the Company disclaims any obligations to update such statements.