NOVI, Mich., April 18, 2006 (PRIMEZONE) -- Eternal Image, Inc. (Pink Sheets:ETIM), a public company engaged in the design, manufacturing, and marketing of customized designer caskets and urns, today announced it has signed a licensing agreement with Precious Moments, Inc.
Under the terms of the licensing agreement, orchestrated by United Media on Precious Moments' behalf, Eternal Image is now authorized to reproduce the inspirational and heartfelt images of Precious Moments on its custom caskets and urns. The company believes this agreement will create significant demand for its unique products, as Precious Moments is an extremely successful licensing property with over 83% brand-recognition by American female consumers.
"When the company began looking at licensing partnerships, we were committed to align our products with widely-known brands with established markets. We are delighted to be offering the Precious Moments line of Eternal Image custom caskets and urns, and are pleased by the designs our team has already produced. We can now focus our efforts on the manufacturing, marketing, and distribution of our top-quality caskets and urns using one of the most recognized corporate brands in our country," stated Clint Mytych, CEO of Eternal Image.
Eternal Image is currently in various stages of discussion with other high-profile licensees that management feels would be beneficial to the growth and visibility of the company.
About Precious Moments
Precious Moments is the original -- and most enduring -- collection of social expression and inspirational images in America. With its teardrop-eyed children and distinctive color palette, Precious Moments offers consumers a tangible way to commemorate life's important milestones and daily triumphs including marriage, the birth of a child, or a new friendship. Dominating the $21 billion gift and collectibles market, Precious Moments has been the No. 1 selling brand in the category for the past 15 years.
About United Media
United Media (UM) is a worldwide licensing and syndication company that focuses on building brand equity around a wide range of creative content. The company recently partnered with Mary Engelbreit Studios, the business behind the popular and prolific artist and Televisa, a leading Spanish speaking media company, to represent the U.S. rights to its long-running hit television series "El Chavo." United Media licenses and/or syndicates other properties, including Peanuts, Precious Moments, Raggedy Ann & Andy, Jakers! Arthur, Tamagotchi, Dilbert and the award winning Cartoon Network series, Yoko! Jakamoko! Toto!. United Media is an E.W. Scripps Company. For more information, visit www.unitedmedialicensing.com.
http://www.preciousmoments.com
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Statements in this press release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include but are not limited to, risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," forecasts," potential," or "continue," or similar terms or the negative of these terms. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. The company has no obligation to update these forward-looking statements.