NEW YORK, July 18, 2006 (PRIMEZONE) -- The Wall Street Journal will provide advertisers with the opportunity to reach the world's most coveted audience with the addition of a front page advertisement beginning in the third quarter of 2006.
The "jewel box" ad space will be available in the lower right hand corner of the front page of the Journal Monday thru Saturday, and will provide advertisers with a unique, high-impact opportunity to reach the world's most influential newspaper audience.
"As we and marketers have reviewed the role of different media, it's clear that there is no more powerful medium for brand and product marketing than high-impact print advertising," said L. Gordon Crovitz, executive vice president, Dow Jones and publisher, The Wall Street Journal. "The front page of The Wall Street Journal will provide the greatest opportunity available anywhere, in any medium, for advertisers seeking to reach a large, affluent and influential audience."
In 2006, The Wall Street Journal advertising revenue was up 14.2% through May driven by significant gains in the Monday through Friday editions as well as with the success of Weekend Edition.
"The front page of The Wall Street Journal sets the agenda for business among the world's opinion leaders and decision makers," said Judy Barry, senior vice president, advertising sales, The Wall Street Journal. "Our new, front-page advertising opportunity enables our clients to make a powerful statement to the Journal's unique readership and builds upon the success we have had with section front advertising on Money & Investing among financial advertisers, on Marketplace among technology advertisers and on Personal Journal among consumer-oriented advertisers."
The Journal began with ads on its section fronts starting with Money & Investing on Sept. 17, 2005. In October 2005, the Journal introduced front-page advertising on its European and Asian editions.
"Every day, nearly 5 million executives and professionals around the world turn to the Journal first for authoritative information on which they can base plans and make purchases," said Ms. Barry. "Offering front-page advertising across all of our global editions provides clients with one more way to reach The Journal's coveted audience."
The new front-page advertising opportunity is the latest in a series of innovations by the Journal to better serve advertisers. These include a new category-based sales structure, the launch of Weekend Edition (which has attracted more than 900 advertisers since its launch in September, most of them new to the Journal), increased sales of print and online in integrated packages and a five percent increase in individually paid subscribers to the newspaper according to the most recent Audit Bureau of Circulation report.
As a result, the Journal has had a strong year in terms of advertising revenues. According to independent survey firm TNS Media Intelligence, the Journal is No. 1 among all 252 newspapers and magazines it tracks within the CMR MagAdvisor database in terms of total revenue and also in terms of revenue growth each month so far this year through May.
The front page of the Journal will continue to include the same number of page-one stories as it does currently.
About The Wall Street Journal
The Wall Street Journal, the flagship publication of Dow Jones & Company (NYSE:DJ) (www.dowjones.com), is the world's leading business publication. Founded in 1889, The Wall Street Journal has a print and online circulation of nearly 2.1 million, reaching the nation's top business and political leaders, as well as investors across the country. Holding 31 Pulitzer Prizes for outstanding journalism, the Journal seeks to help its readers succeed by providing essential and relevant information, presented accurately and fairly, from an authoritative and trusted source. The Wall Street Journal print franchise has more than 600 journalists world-wide, part of the Dow Jones network of nearly 1,900 business and financial news staff. Other publications that are part of The Wall Street Journal franchise, with total circulation of 2.7 million, include The Wall Street Journal Asia, The Wall Street Journal Europe and The Wall Street Journal Online at WSJ.com, the largest paid subscription news site on the Web. In 2006, the Journal was ranked No. 1 in BtoB's Media Power 50 for the seventh consecutive year.
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