HumWare Media Corporation Now Serving Up Over 80,000 Ads a Day On Boondoggle Sports Network

Local Advertisers Coming From Numerous Industries


GOLDEN, Colo., Sept. 19, 2006 (PRIMEZONE) -- HumWare Media Corporation (Pink Sheets:HMWM) is pleased to announce that it is now delivering over 80,000 ads a day in restaurants, sports bars, casinos, taverns and retail stores in major metropolitan areas in 23 states with its Boondoggle Sports Network.

Advertisers from various industries include: Attorneys, Automobile Sales & Service, Auto Repair, Beer Distributors, Bicycle Centers, Candy and Bouquet Stores, Car Washes, Credit Unions, Printers, Health Clubs, Hotels, Insurance Brokers, Jewelers, Limo Services, Mortgage Bankers, Laser Centers, Real Estate Companies, Sports Memorabilia and Telecommunication companies.

Boondoggle Sports Network (BSN) is America's newest entertainment channel providing entertaining sports trivia and interactive fantasy sports contests to the hospitality industry while delivering targeted advertisements that are displayed on television monitors inside the establishment.

Unlike traditional advertising mediums that can be costly and may never reach target customers, BSN provides advertisers the opportunity to affordably advertise within the confines of neighborhood establishments where their potential customers enjoy their leisure time. By putting advertisers in an attractive rotation of trivia, sports news and positive advertisers, BSN advertising enhances a businesses image and yields the results traditional advertising can never achieve. No other advertising medium gives an advertiser the opportunity to target his prospects with the number of imprints as BSN.

John Huemoeller, CEO of HumWare commented, "It is a fact that repetition is the key to successful advertising. It is also believed that an advertisement has to be seen 8-10 times before it is consciously recognized. BSN was created to fulfill these needs. In a typical establishment, an average patron will potentially view an advertisement 9-12 times per month. Over a 6-month ad contract, a potential customer will be exposed to a BSN advertiser's material 54 to 72 times."

To advertise on Boondoggle or to have Boondoggle installed in your establishment please call 888-486-9273.

About HumWare Media Corporation

HumWare Media Corporation (Pink Sheets:HMWM) is an emerging out-of-home "new media" advertising company operating the Boondoggle Sports Network (BSN). BSN delivers interactive sports trivia and fantasy sports entertainment to the hospitality industry (bars, restaurants, golf courses, health clubs, and hotels). The Company also operates unique fantasy sports contests and sells sports memorabilia through its wholly owned subsidiary Timeless Sports Inc.

Safe Harbor Statement

All statements other than statements of historical fact included in this press release are "forward-looking statements." The forward-looking statements, including statements about the Company's future expectations, including future revenues and earnings, and all other forward-looking statements (i.e., future operational results and sales) are subject to assumptions and beliefs based on current information known to the Company and factors that are subject to uncertainties, risk and other influences, which are outside the Company's control, and may yield results differing materially from those anticipated.



            

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