NEWPORT BEACH, Calif., March 1, 2007 (PRIME NEWSWIRE) -- World Am, Inc. (OTCBB:WDAM) today reported that David K. Park, its Senz-It subsidiary spokesperson and a food industry expert, has authored a feature in Food Safety Magazine entitled "New Thinking on Food Protection: Unlocking Ways to Achieve Food Safety and Food Defense Goals."
"We know that the U.S. food supply is on terrorist target lists, and a future attack.is probable," said David K. Park, whose more than 30 years of food industry expertise has gained him prominence in his field. He is recognized as an international authority in the preservation of extended shelf life and shelf stable foods by his work with the U.S. Food and Drug Administration and the U.S. Department of Agriculture.
"Defending our food supply is perhaps the most monumental national security challenge that was initially 'overlooked' post 9-11," Mr. Park's article points out. "Our U.S. food supply has one of the most unique and complex systems of interdependencies operating within highly differentiated, efficient and dynamic markets in the world."
Against that backdrop, Mr. Park writes, "The food supply has one of the most unique and complex systems of farming, harvesting, processing, wholesaling, retailing and transportation in the world -- and the global supply chain challenges in protecting these system capabilities seem unending."
Is the nation prepared to defend these interdependent elements? "We are not prepared," said Mr. Park. "We have failed to connect basic food safety and food defense elements into a common risk-based food protection platform."
"Imagining the outcome of a carefully directed multi-city attack on a branded product is not difficult: a product and label recognized around the world contaminated by an agent that delivers lethal consequences!" the author writes. "At the very least, the economic consequences could be catastrophic for the targeted global business."
Mr. Park sees several solutions to current threats. "If we can change our focus from 'reaction and response' to 'anticipation and prevention' and recognize that the bad guys' tactics are constantly changing we will end up with a whole new view of the food defense world. This is one reason that the American food industry may be in the very unique position to lead the way in using new guidance to show how to radically enhance the protection of our nation's entire critical infrastructure system."
The author sees progress being made. "Sensor technology development, rapid microbial, chemical and radiological detection, supply chain trace back and product identity preservation technologies, tamper-proof and tamper-evident packaging, and surveillance technologies are examples of what is working in food defense to minimize both food industry and consumer risk."
"These technologies offer enhanced food protection and a dual-utilization approach. Industry is now beginning to learn," said Mr. Park, "that adopting investment strategies that meet both food safety and food defense objectives rationalizes the investment required to meet growing needs in managing all food threats."
World Am's Senz-It subsidiary represents an innovative advancement in the field of micro-sensors that have applications in food processing, such as described in the above article, as well as homeland security, indoor air quality monitoring, and health care. Its potential products are intended to compete in the developing field of real-time detection and notification devices. Senz-It is being designed to identify patterns of molecules present in air or liquid environments for significantly less cost than current approaches.
Senz-It's sister subsidiary is Isotec, which designs and integrates custom Automated Security Portals that provide access control, weapons control, and materials control security solutions. Automated Security Portals rigorously control entry or exit of people and materials at secure facilities, while reducing the need for security personnel. Applications of the technology have been delivered to the commercial, retail and government sectors. Isotec's experience in this field allows it to provide high quality, code compliant, application-optimized solutions at the lowest cost in the shortest timeframe.
Additional information on Senz-It and Isotec is available at http://www.world-am.com .
Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Technical complications that may arise could prevent the prompt implementation of any strategically significant plan(s) outlined above. The company cautions that these forward looking statements are further qualified by other factors including, but not limited to those, set forth in the World Am, Inc. Form 10-KSB filing and other filings with the United States Securities and Exchange Commission (available at www.sec.gov). The company undertakes no obligation to publicly update or revise any statements in this release, whether as a result of new information, future events or otherwise.