MARINA DEL REY, Calif., July 10, 2007 -- Davi Skin, Inc. (DAVN) today announced that its line of luxury skincare for women and men has debuted at the famed Selfridges department store on Oxford Street in central London.
The complete range of Davi products, including the women and men's Le Grand Cru (priced just under 100 pounds Sterling, or $200 dollars), a luxurious anti-aging face cream that nourishes the skin with antioxidants found in fermented grapes are available at the Davi counter in the Living Beauty section of the London store. In addition, the collections include a daily lotion, SPF 30 for women and SPF 15 for men, and a cleanser. The women's line also includes a toner while the men's range contains a shave cream and an aftershave balm.
Founded in London in 1909, Selfridges operates four retail department stores throughout the UK including Oxford Street in central London, Manchester Trafford Centre, Manchester Exchange Square and Birmingham. Combined sales for all Selfridges store locations topped 538 million pounds in 2005.
"Our company is very excited to have partnered with one of the most prestigious retailers in the United Kingdom," said Josh LeVine, co-founder, executive vice president and creative director of Davi. "London is at the forefront of culture in terms of fashion and art. Therefore, it was extremely important to bring the Davi brand to London."
"My family has always been known for the quality of the products we produced and with Davi, we have strived to do the same," said Carlo Mondavi, co-founder of Davi. "Selfridges caters to a discerning clientele that enjoys luxury products, so to make our Davi line of products available here was a natural fit."
About Davi Skin, Inc.
Davi Skin, Inc., operating under the name Davi Luxury Brand Group, is a Marina Del Rey, Calif- based company that develops, manufactures and distributes luxury skincare, for men and women, utilizing the health benefits of fermented grape extracts. Davi was co-founded in 2004 by Joshua LeVine and Carlo Mondavi, grandson of winemaking icon Robert Mondavi. For more information, visit www.daviskin.com.