- Date of transaction 14.8.2007


Name of insider:
Derek Lovelock, Rickard Glanville, Sharon O'Connor, Meg Lustman og Hannah
Russell 
Relations with the issuer	CEO, CFO, key employees

Date of transaction:	
14.8.2007

Buy or Sell:	
Sala / Sale

Type of instrument:	
Hlutabréf / Equities

Number of shares:	
181.826

Price:	
17,5

Primary insider's holdings after the transaction:	
243.848.945

Primary insider's option holdings after the transaction:	
0

Related parties holdings after the transaction:	
0

Date of settlement:

	
Comments:
"Richard Glanville, Chief Financial Officer of Mosaic Fashions hf., sells in
the transaction 53,137 shares in Mosaic Fashions hf. Richard will own
71,262,671 shares in Mosaic Fashions hf. after the transaction. Financially
related parties to Richard do not own shares in Mosaic Fashions hf. after the
transaction. 

Derek Lovelock, Chief Executive Officer of Mosaic Fashions hf., sells in the
transaction 104,321 shares in Mosaic Fashions hf. Derek will own 139,906,819
shares in Mosaic Fashions hf. after the transaction. Financially related
parties to Derek do not own shares in Mosaic Fashions hf. after the
transaction. 

Meg Lustman, a key employee of Mosaic Fashions hf., sells in the transaction
17,478 shares in Mosaic Fashions hf. Meg will own 23,439,257 shares in Mosaic
Fashions hf. after the transaction. Financially related parties to Meg do not
own shares in Mosaic Fashions hf. after the transaction. 

Sharon O'Connor, a key employee of Mosaic Fashions hf., sells in the
transaction 5,826 shares in Mosaic Fashions hf. Sharon will own 7,813,086
shares in Mosaic Fashions hf. after the transaction. 

Hannah Russell, a key employee of Mosaic Fashions hf., sells in the transaction
1,064 shares in Mosaic Fashions hf. Hannah will own 1,427,112 shares in Mosaic
Fashions hf. after the transaction. Financially related parties to Hannah do
not own shares in Mosaic Fashions hf. after the transaction."