MTG LAUNCHES VIASAT 4 IN NORWAY

MTG LAUNCHES VIASAT 4 IN NORWAY

Modern Times Group MTG AB (publ.) (‘MTG' or ‘the Group'), the international
entertainment broadcasting group, today announced that it launched a new TV
channel - Viasat 4 - in Norway on Saturday 8 September, to coincide with the
live broadcast of the UEFA EURO 2008™ qualifier between Moldova and Norway,
which attracted over 320,000 viewers. Viasat 4 is a broad general interest and
entertainment channel, and has been made available on Viasat's DTH satellite
platform, through the Norwegian digital terrestrial television (DTT) pay-TV
operator ‘RiksTV', and via third party cable networks. The channel currently
reaches 50% of Norwegian households and is expected to grow with the scheduled
digitalization of the Norwegian analogue TV market.

Viasat 4 will feature a broad range of content including news produced by P4
Radio, documentaries, series, movies and premium sports including Formula One
racing and UEFA Champions League football. As in Sweden, ZTV will be refocused
as a youth oriented internet TV channel.

Hans-Holger Albrecht, President and CEO of MTG, commented: “The launch of Viasat
4 follows the successful launch of TV6 in Sweden in May 2006, Viasat 4 aims to
replicate the rapid penetration growth and increased commercial share of viewing
generated by TV6 in Sweden. The launch of the new channel is another step in our
multichannel strategy and builds further on the success of TV3 Norway.”

* * *

For further information, please visit www.mtg.se, email
investor.relations@mtg.se or contact:

Hans-Holger Albrecht, President & CEO		
tel: +46 (0) 8 562 000 50

Matthew Hooper, Investor & Analyst Enquiries	
tel: +44 (0) 20 7321 5010

Bert Willborg, Press Enquiries		
tel  +44 (0) 791 2280 850


Modern Times Group is a leading international entertainment broadcasting group
with the second largest geographical broadcast footprint in Europe. MTG's Viasat
Broadcasting is the largest free-to-air and satellite premium pay-TV operator in
Scandinavia and the Baltics, and also operates channels in the Czech Republic,
Russia, Hungary, Slovenia and the Balkans.  Viasat channels are broadcast in a
total of 24 countries and reach 100 million people. MTG is also the biggest
shareholder in Russia's largest independent television network (CTC Media -
NASDAQ: CTCM), and the number one commercial radio operator in the Nordic and
Baltic regions.

Modern Times Group MTG AB class A and B shares are listed on the OMX Nordic
Exchange Large Cap market (‘MTGA' and ‘MTGB').