METRO C&C ACCELERATES ESL DEPLOYMENT

METRO C&C ACCELERATES ESL DEPLOYMENT

Metro Cash & Carry Germany, a unit of the world's third largest retailer, has
accelerated their deployment of their ESL upgrade program in Germany. Orders
have been placed for the replacement of all labels in the last 18 Cash & Carry
stores with a total value of over SEK 20 Million (3.1 MUSD) with deliveries
taking place during Q1 and Q2 2008.

The program was launched in September 2006 and was planned over three years, but
store demand has led the company to accelerate the deployment as well to expand
the program worldwide.

“Since the original agreement, Pricer has been committed to providing Metro with
the industrial flexibility to manage their ESL program,” said Charles Jackson,
CEO of Pricer. Today, Metro has installed over 100 Cash and Carry stores with
Pricer in more than 8 countries. “The fact that two of the world's largest
retailers have selected ESL and Pricer is a source for pride within our
organization. We see both retailers taking us to more than 20 countries now,
making wireless shelf display for price and stock control a standard for their
store operation.”

About Metro:
Metro Group operates in 30 countries and employs approximately 250,000 people
worldwide. The company is divided into four business units Cash & Carry, Food
Retailing, Nonfood Specialty Stores and Department Stores, serving both
businesses and consumers. Brand names like Metro Cash & Carry, Real, Media
Markt, Saturn and Galeria Kaufhof are all well known in the market.


For further information, please contact:
Charles Jackson, President and CEO Pricer AB: +46 8 505 582 00

Pricer provides the retail industry's leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing product information on the shop floor.
The platform is based on a two-way communication protocol to ensure a complete
traceability and management of resources. The Pricer system significantly
improves consumer benefit and store productivity. 

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has nearly 4,000 installations across three
continents with approximately 60 % market share. Customers include many of the
world's top retailers and some of the foremost retail chains in Europe, Japan
and the USA. Pricer, in co-operation with qualified partners, offers a totally
integrated solution together with supplementary products, applications and
services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com  

Pricer AB (publ)						  
Bergkällavägen 20-22					
SE-192 79 Sollentuna					
Sweden

Website: www.pricer.com
Telephone: +46 8 505 582 00
Corporate Identity number: 556427-7993