Study Identifies Two Types of Baby Boomers; Only One Group More Likely to Shop Around for Financial Services
NEW YORK, NY--(Marketwire - February 7, 2008) - A baby boomer study by Experian Consumer
Research suggests that both young and old boomers want to be fully informed
before committing to a financial service. However, only one group, the
older boomers, is more likely to shop around for the best financial deals.
Additionally, the older boomers' use of online banking is growing at a
faster rate than the younger boomers.
Download a free demographic profile of baby boomers and their financial
attitudes: http://www.smrb.com/?c=DatabaseIntegration
The Simmons National Consumer Study suggests that there are two different
groups, young baby boomers classified as 45-54 year olds and older boomers,
ages 55-64.
Chris Wilson, president of Experian Consumer Research, explained that
younger baby boomers' attitudes and opinions differ from older boomers,
necessitating separate marketing initiatives. "Financial marketers should
overlay their existing baby boomer data with customized psychographic
information to best reach and inform these two groups," said Wilson.
Watch David Algranati, vice president of Simmons Integrated Marketing
Solutions, speak about the benefits of data integration for the financial
sector: http://www.youtube.com/watch?v=WfYQH_XnMQY
Data Integration links information from disparate data sets into one single
platform, providing a 360-degree view of what consumers are doing. It
profiles target segments against a full range of product, psychographic,
lifestyle and media data in the National Consumer Study to yield deep
consumer insights.
Experian Consumer Research (ECR) is ranked one of the fastest growing
market research companies by Jack Honomichl, the leading market research
authority. ERS, a part of Experian, is comprised of Simmons, a full
service, consumer research organization that has been The Voice of the
American Consumer for more than 50 years, and Vente, a real-time online
quality lead generation service.
Contact Information: For more information contact:
Valerie Jennings
816-221-1040