Launch of new interactive reading system based on Anoto technology
Lund, 19th of February 2008 - Today, Anoto announced the launch of a new
interactive reading system based on Anoto technology. Anoto's partner LeapFrog
enterprises revealed its next-generation reading system at the exclusive DEMO 08
conference in California, US on the 29th of January.
LeapFrog revolutionized learning to read with its LeapPad® Learning System.
With over 30 million LeapPad units and 72 million interactive books sold
worldwide, LeapFrog became synonymous with learning to read for parents,
teachers and children. That legacy is now available to the next generation with
the all-new, web-connected Tag Reading System, based on Anoto technology.
Available in stores this summer, the Tag Reading System is the first handheld
learn-to-read technology that interacts directly with real books. Using an
optical pattern system and digital processing techniques licensed from Anoto,
the Tag reader can determine its precise location within the dot media. This
enables a child to jump around within a book, or back and forth between
different books in a seamless, unencumbered way.
- We are very content with LeapFrog's launch of the Tag Reading System. We hope
this product category will be as successful as our other collaboration with
LeapFrog Enterprises, the two generations of the FLY pentop computer, says
Anders Norling, CEO, Anoto Group AB.
For more information:
Anders Norling, CEO
Anoto Group AB
+46 733 45 14 98
Anoto Group AB may be required to disclose the information provided herein
pursuant to the Securities Markets Act. The information was submitted for
publication at 9 am on February 19th, 2008.
Anoto Group AB
Anoto Group is the company behind and world leading in the unique technology for
digital pen and paper, which enables fast and reliable transmission of
handwritten text into a digital format. Anoto operates through a global partner
network that focuses on user-friendly forms solutions for efficient capture,
transmission and storage of data within different business segments, e.g.
healthcare, bank and finance, transport and logistics and education. The Anoto
Group has around 110 employees, offices in Lund (head office), Boston and Tokyo.
.Among the major shareholders are Norden Technology A/S, Robur and SEB. The
Anoto share is traded on the Small Cap list of the OMX Nordic Exchange in
Stockholm under the ticker ANOT. For more information: www.anoto.com
