LBi launches HopeActChange.com

PRESS RELEASE
Stockholm/Amsterdam, 21 February 2008





LBI International AB ("LBi"), the leading international full service
digital agency, has launched HopeActChange.com - a site that allows
users to express their support for change by submitting their own
photographs to a collective video mosaic.

Inspired by will.i.am Barack Obama's vision of change and collective
action, LBi agency Syrup was brought into the project by will.i.am
and Jesse Dylan and Mike Jurkovac, the filmmakers behind the video.
They challenged Syrup to build a site that would allow anyone to join
in to momentum that had sparked around will.i.am's "YesWeCanSong"." This is an incredible project and I'm proud of my team who were
able to create something moving and ground-breaking - in less than
two weeks." says Robert Holzer, CEO of Syrup. " The site will grow
and evolve, building on the concepts of collective intelligence and
the power of online collaborative ideas which is something that we
have been exploring at every level of our work with our clients. This
site gives us the platform to express these ideas on a national and
even international level."

Integrating user-generated content into the fabric of the "Yes We
Can" music video, Syrup created an interactive video experience that
visualizes the way the individual can bring about change through
support of Barack Obama. By uploading their photos with name and
location into the music video, or tagging their Flickr photos with"hopeactchange",  supporters all over America are able to literally
become thumbnail pieces of "Yes We Can."

The "Yes We Can" mosaic is just the first of many visualizations
Syrup hopes to add to the site - in the coming weeks and months,
video upload, additional artist contributions, more videos and music
from will.i.am and an open api to create other mosaics will become
available.

Syrup worked closely with will.i.am's company DipDive, and Jesse
Dylan and Mike Jurkovac, the filmmakers behind the video. The hosting
of the site was generously donated by (mt) Media Temple
(www.mediatemple.net).

For further information please contact:
Robert Holzer, CEO, Syrup
+1 212 680 1477, robert@syrupnyc.com
Eva Ottosson, Group Communications Manager, LBI International AB
+46 709 41 21 40, eva.ottosson@lbi.com

About LBi:
LBi is the leading international full service digital agency,
servicing clients with marketing and technology solutions. The
Company employs approx. 1,500 professionals located primarily in the
major European and American business centers, such as Amsterdam,
Atlanta, Berlin, Brussels, Copenhagen, London, Madrid, Milan, Mumbai,
Munich, New York, Paris and Stockholm. Through interdisciplinary
teams, LBi creates innovative multi-channel solutions for its
national and international corporate clients by uniquely combining
strategy development and creative design with specific industry
expertise and latest digital technology. LBi is listed on Euronext in
Amsterdam as well as on the OMX Nordic Midcap segment in Stockholm
(symbol: LBI).