BOSTON, MA--(Marketwire - March 5, 2008) - In the newly released benchmark report "Execute
on Wireless Expense Management to Drive ROI," Aberdeen Group, a Harte-Hanks
Company (
NYSE:
HHS), found that Best-in-Class organizations achieved a 31%
decrease in the cost of wireless voice services through wireless expense
management (WEM) technology. This study collected data from over 250
end-user organizations worldwide and found that organizations are
increasingly deploying WEM tools to drive added value from their mobility
investments.
Prior Aberdeen research revealed that nearly 80% of organizations surveyed
were utilizing telecom expense management tools, and that Best-in-Class
organizations realized a 40% reduction in total wireless costs. These
companies were able to drive significant reductions in the cost of wireless
data services by leveraging their WEM solutions. In contrast, the challenge
for many organizations now is the relative commoditization of wireless
voice services, which limits the extent to which organizations have been
able to control the cost of voice service. Through an efficient
combination of organizational capability and key enabling technologies such
as inventory management and telecom service provisioning software,
Best-in-Class organizations are achieving a 26% decrease in the total cost
of device management.
"Mobility deployments and their ongoing management require a holistic
lifecycle approach to cost reduction. This is because mobile devices are
distinct within the enterprise and are inherently un-tethered, giving them
distinct obsolescence issues while being truly mission critical to the
end-user. Because of this, enterprises must look for every opportunity to
drive down wireless costs," explains Ralph Rodriguez, Senior Vice President
of Research for Technology Markets at Aberdeen Group. "Best-in-Class
organizations recognize the value of wireless spend visibility and are
creating new ways of reducing the total cost of their mobility
deployments."
The report is aimed at educating the end-user community as to how
Best-in-Class organizations are building a sound portfolio of
organizational capability and leveraging a suite of technology enablers to
bring about marked reductions in wireless cost. The report recommends
clear actions for Industry Average and Laggard organizations to achieve
these types of performance improvements and draw closer to the
Best-in-Class. A complimentary copy of this report is made available due
in part by the following underwriters: eOnTheGo, Net Results Group,
Perlego, Tangoe, and Telwares. To obtain a complimentary copy of the
report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=4667.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen™ for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen
http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to
http://www.harte-hanks.com.
© 2008 Aberdeen Group, Inc., a Harte-Hanks Company
260 Franklin Street
Boston, Massachusetts 02110-3112
Telephone: (617) 723-7890
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Ralph Rodriguez
Aberdeen Harte-Hanks
(617) 854-5332
Ralph.rodriguez@aberdeen.com