BOSTON, MA--(Marketwire - March 6, 2008) - Aberdeen, a Harte-Hanks Company (NYSE: HHS),
announced today upcoming findings from "The 2008 Aberdeen Report: State of
the Market." Over 4500 survey participants identified how their
organizations are seeing the emergence of "Green" initiatives like never
before fueled by social, ecological and economic implications. The
increasing complexity of the global business environment, rising energy and
transport costs, and mounting compliance challenges are driving a major
focus on sustainability and green initiatives. Forty-seven percent (47%) of
the 4,645 companies participating in the 2008 Aberdeen Report revealed that
they already have green initiatives in place. Of these firms, 74% cite
Corporate Social Responsibility (CSR) as the main driver for their green
initiative and 52% of the surveyed audience identified competitive
advantage as the second top pressure for having a green initiative (see
chart). Overall, green initiatives ranked in the top eight corporate
strategic goals for organizations in 2008.
In 2008 "Green" is more than just politically correct; it is a path to
sustainability and to a more competitive position in the global market.
Companies have also found innovative ways in which to successfully
implement Green initiatives into their organizations such as green product
development, green technology infrastructure, and green server
architecture, to name a few. Green Marketing is also an emerging notion as
companies seek targeted, lower volume direct mail solicitations stemming
from environmental awareness. Green Supply Chains are also cropping up in
companies with global operating requirements, increasing environmental
challenges, and supply chain cost pressures which are rapidly driving the
need for improved sustainability and social responsibility programs and
solutions.
The data points referenced herein are part of the 2008 Aberdeen Report, due
out this quarter. The 2008 Aberdeen Report spans six years of data
collection, 2.5 million business interviews, data from 1.2 million
organizations, and over 4,645 snap-shot survey respondents to help
understand the state of the market, including business practices, process
methodology, technology application, and general strategies. The second in
a series of annual reports by the Aberdeen Group, the research looks at
industry, geography, organizational size, and role across various business
drivers and outcomes. Individuals can pre-register for a copy of this 120+
page report on the Aberdeen web site at www.aberdeen.com.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 35,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen™ for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.
© 2008 Aberdeen Group, Inc., a Harte-Hanks Company
260 Franklin Street
Boston, Massachusetts 02110-3112
Telephone: (617) 723-7890
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Stephen Gold
Aberdeen Harte-Hanks
(925) 264.1840
Stephen.gold@aberdeen.com