Priceline.com Incorporated (PCLN) Chief Executive Officer to Ring the NASDAQ Stock Market Opening Bell


ADVISORY, April 3, 2008 (PRIME NEWSWIRE) --



 What:
 Priceline.com celebrates its 10-year anniversary as a NASDAQ-listed
 company. In honour of the occasion, Jeffery H. Boyd, President and
 Chief Executive Officer of Priceline.com, Inc. (PCLN), will preside
 over the opening bell.

 Where:
 NASDAQ MarketSite - 4 Times Square - 43rd & Broadway - Broadcast Studio

 When:
 Friday, April 4, 2008 at 9:30 a.m. ET

 Contacts:
 Brian Ek; 203.299.8167
 Brian.Ek@priceline.com

 NASDAQ MarketSite:
 Robert Madden; 646.441.5045
 Robert.Madden@NASDAQOMX.com

Feed Information:

The Opening Bell is available from 9:20 a.m. to 9:35 a.m. on Galaxy 26 - uplink IA6 C band / transponder 24, downlink frequency 4180 horizontal. The feed can also be found on Waterfront fiber 1623. If you have any questions, please contact Robert Madden at (646) 441-5045.

Radio Feed:

An audio transmission of the Opening Bell is also available from 9:20 a.m. to 9:35 a.m. on uplink IA6 C band / transponder 24, downlink frequency 4180 horizontal. The feed can be found on Waterfront fiber 1623 as well.

Webcast:

A live webcast of the NASDAQ Opening Bell will be available at: http://www.nasdaq.com/about/marketsitetowervideo.asx.

Photos:

To obtain a hi-resolution photograph of the Opening Bell, please go to http://www.nasdaq.com/reference/marketsite_events.stm and click on the market open of your choice.

About Priceline.com Incorporated (PCLN):

Priceline.com Incorporated (Nasdaq:PCLN) provides online travel services in 23 languages in over 60 countries in Europe, North America, Asia, the Middle East and Africa. Priceline.com operates Booking.com, a leading international online hotel reservation service, priceline.com, a leading U.S. online travel service for value-conscious leisure travelers, and Agoda.com, an Asian online hotel reservation service.

Priceline.com believes that Booking.com is Europe's largest and fastest growing hotel reservation service, with a network of affiliated Web sites. Booking.com operates in over 60 countries in 18 languages and offers its customers access to over 41,000 participating hotels worldwide.

In the U.S., Priceline.com gives customers more ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises than any other Internet travel service. In addition to getting great published prices, leisure travelers can narrow their searches using Priceline.com's TripFilter advanced search technology, create packages to save even more money, and take advantage of Priceline.com's famous Name Your Own Price(r) service, which can deliver the lowest prices available.

Priceline.com also operates the following travel websites: Travelweb.com, Lowestfare.com, RentalCars.com and BreezeNet.com. Priceline.com also has a personal finance service that offers home mortgages, refinancing and home equity loans through an independent licensee. Priceline.com licenses its business model to independent licensees, including priceline mortgage and certain international licensees.