Contact Information: Contact: Beth Paulino or Kerianne McGuire CommonHealth (973) 352-1000
Noesis Raises the Creative Bar With the Addition of Zamiska as CCO
| Source: Noesis
PARSIPPANY, NJ--(Marketwire - June 10, 2008) - Noesis, a professional advertising and
promotion unit of CommonHealth whose platform is "Good Thinking" and whose
name is derived from the Greek word meaning "to think," today announced the
hiring of Peter Zamiska as executive vice president, chief creative officer
(CCO).
CommonHealth (www.commonhealth.com) is the world's leading
healthcare-communications network and a WPP (NASDAQ : WPPGY ) (www.wpp.com)
company.
As CCO, Mr. Zamiska will be directly responsible for the overall management
and productivity of the Noesis creative team. Reporting to John Nosta,
president of Noesis, he will also assist with client relationship building
and new business development.
Mr. Zamiska brings nearly 25 years of experience and expertise in the
pharmaceutical marketing industry to Noesis. He began his career in the
early 1980s as an assistant art director at Ruvane, Leverte, a
pharmaceutical advertising agency that was located in New York City. Mr.
Zamiska advanced his career with key creative positions at a number of
leading advertising agencies, including MCD Advertising; R.A. Becker Euro
RSCG; Lyons, Lavey, Nickel, Swift; and FCB HealthCare, all located in New
York City. Prior to joining Noesis, he served as executive vice president,
chief creative officer at The CementWorks, a healthcare advertising agency
located in New York City.
Over the years, Mr. Zamiska led the creative charge behind numerous
award-winning and innovative campaigns. He has spearheaded the launch of
several groundbreaking brands and marketed pharmaceutical products to both
professional and consumer audiences through a wide variety of channels
including print, television, direct mail and digital media.
"Peter Zamiska very well may be the most talented creative director in the
business," stated John Nosta, president of Noesis. "He's been the architect
of success for many blockbuster brands and top advertising agencies. Aside
from that small feat, he's also a great guy who consistently earns the
respect and admiration of his peers and clients," he concluded.
Mr. Zamiska's work is featured in the industry book "Medicine Avenue" and
he has been an editorial contributor for the trade publication
Pharmaceutical Executive as well as other industry publications. Most
recently, he delivered a keynote address to the annual meeting of the
Association of Medical Publishers at the Cornell Club in New York City.
CommonHealth comprises Noesis, Altum, Carbon, CommonHealth London,
CommonHealth Paris, Conectics, Earthborn, EvoLogue, Ferguson, HLS, MBS/Vox,
ProCom, Qi and Solara. The organization also maintains numerous
partnerships both within and outside of the WPP network of companies.