LAKE SUCCESS, N.Y., June 10, 2008 (PRIME NEWSWIRE) -- DealerTrack, Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq:TRAK), a leading provider of on-demand software and data solutions for the U.S. automotive retail industry, today announced several enhancements to its WebsitePlus(tm) solution, which helps dealers to securely and efficiently manage credit application data submitted through their websites by consumers. The upgrades include:
* Customized Privacy Notice - Dealers can now upload a customized privacy notice to their website credit application, which consumers must read and accept before submitting the credit application. This helps to protect the interests of both dealers and consumers. * Spanish-Language Credit Application - A dealer can now offer their credit application in Spanish. Dealers will be able to broaden their potential customer base by removing a barrier to conducting business with the rapidly growing Spanish speaking population. * Leads Tracking - Dealers can add custom tags to their online marketing campaigns, enabling them to track how consumers arrived at their website. Leads tracking provides valuable insight to help them manage their online marketing efforts in a more efficient and cost-effective manner.
"These new enhancements to WebsitePlus, which are now available nationwide, build on our commitment to support dealers' efforts to conduct more of their business online," said Raj Sundaram, senior vice president, dealer solutions of DealerTrack. "While the potential to drive leads and sales through a robust website is clear, our focus at DealerTrack has always been on facilitating secure, efficient transactions."
DealerTrack's WebsitePlus online credit application enhances dealers' regulatory compliance, boosts lead quality and increases efficiency. The encryption of data means that consumers may be more willing to submit credit applications online, generating more qualified leads for the dealership. WebsitePlus also eliminates duplicate data entry and automates communications with credit bureaus through its integration with the DealerTrack credit application system.
About DealerTrack (www.dealertrack.com)
DealerTrack Holdings, Inc. (Nasdaq:TRAK) is a leading provider of on-demand software and data solutions for the U.S. automotive retail industry. Our solutions enable dealers to receive consumer leads, submit credit applications, compare financing and leasing options, sell insurance, vehicle accessories and other aftermarket products, document compliance, and execute financing contracts electronically. In addition, the DealerTrack Arkona DMS (dealer management system) is used by dealerships nationwide. Over 22,000 dealers, 500 financing sources, and many other service and information providers are active in the DealerTrack network. For more information, visit www.dealertrack.com.
Safe Harbor for Forward-Looking and Cautionary Statements
Statements in this press release regarding WebsitePlus and enhancement thereto, and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack Holdings, Inc. to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.
Factors that might cause such a difference include: success in expanding our service offerings and other risks listed in our reports filed with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2007.